Highly Commended - Modelling Customer Loyalty in Financial Services
Created: 05 Oct 2012
- Award: 2012 Highly Commended
- Paper: Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
- Publication: International Journal of Bank Marketing
- Authors: Chris Baumann, Greg Elliott, and Hamin Hamin
2012 - Highly Commended Award for the paper "Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs" within the category of International Journal of Bank Marketing Volume 29 No. 3, 2011.
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