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Highly Commended - Modelling Customer Loyalty in Financial Services

Created: 05 Oct 2012

  • Award: 2012 Highly Commended
  • Paper: Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
  • Publication: International Journal of Bank Marketing
  • Authors: Chris BaumannGreg Elliott, and Hamin Hamin

2012 - Highly Commended Award for the paper "Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs" within the category of International Journal of Bank Marketing Volume 29 No. 3, 2011.

See full details of the paper and download a copy of "Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs".