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How Woolworths' Personalised Marketing is Lifting Loyalty and Sales

Created: 27 Feb 2013

  • Publication: BRW Magazine
  • Title: How Woolworths' Personalised Marketing is Lifting Loyalty and Sales
  • Date: 13 February 2013
  • Authors: Nina Hendy

Excerpt: "Some estimates suggest the average Australian household has 18 loyalty cards, and many of these are providing offers that are data driven, so the ability for Woolworths to offer truly customised offers . . . rather than just spam, will be a bit of a challenge."

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