Skip to Content

Cynthia Marie Webster

Photo of Cynthia Marie Webster
  • Title: Associate Professor
  • Position: Associate Professor - Department of Marketing and Management
  • Qualifications: BA (University of California, Irvine), PhD (University of California, Irvine).

Contact Details

Areas of Expertise

  • Social Network Analysis
  • Relationship Marketing
  • Consumption and Well-being
  • Qualitative and Quantitative Research Methods

Profile

Cynthia M. Webster is an Associate Professor in Marketing for the Faculty of Business and Economics. She received her Ph.D. from the University of California, Irvine and has held academics positions at UCLA, University of Queensland, University of New South Wales and the University of Newcastle. Her current research interests focus on: social and cause-related marketing, entrepreneurial networks and exchange, relationship marketing within membership associations and hedonic consumption and well-being. She has published articles in such journals as Social Networks, Social Cognition, Journal of Epidemiology and Community Health, Industrial Marketing Management and Journal of Non-Profit and Public Sector Marketing. Cynthia is passionate about providing quality research training to undergraduate and post-graduate students and in 2005 she was awarded the Vice-Chancellor's Citation for Outstanding Contributions to Student Learning.

Research grants

  • Incentivizing Behavioural and Attitudinal Loyalty in Membership Associations (with R. Mackenzie), 2014, MQ Enterprise Partnership Scheme ($45,192)
  • Wellness Incentives for Better Health Choices, 2014, FBE Research Starter Grant ($4,734)
  • Developing Sustainable Partnerships and Activities for Community Well-being (with L. Carter, D. Howlett, L. Thornthwaite and Y. Wang), 2014, MQ Professional and Community Development (PACE) Development Grant Scheme ($8,875.77)
  • Relationship Marketing within Membership Associations (with Australian Wine Selectors), 2008, Macquarie University External Collaborative Grant Scheme ($20,000)
  • Celebrity Endorsement Project (with The Greater Building Society), 2009, Industry Grant ($40,000)
  • Enriching Student Learning through Research Participation, 2008, Macquarie University Competitive Grant ($9,425)
  • Involving Students as Research Participants to Enhance Learning, 2008, EFS LEAD Project Grant ($3,000)
  • Seniors' Membership in Community Associations and Social Well-Being (with A. Dean and S. Holmes), 2006, University of Newcastle Strategic Pilot Grant ($10,000)
  • The Role of Professional Association in Business Networks: Hunter Valley Wine Industry (with C. Terawatanavong), 2004, University of Newcastle New Staff Research Grant ($15,000)
  • Personal Reflexive Instruments for Monitoring Expertise Development (PRIMED) (with I. Cameron, L. Jolly, D. Mitchell, and D. Radcliffe), 1997, CUTSD Grant ($50,000)
  • Women in Management: The Impact of Social Capital on Career Outcomes, 1997, University of Queensland New Staff Research Grant ($13,395)
  • The Australian National Organisational Survey: Stage 1 (with S.L. Harding, D.T. Devey, T. Williams, and R. Parker), 1996, QUT Faculty of Business Research Initiatives Grant ($4,879)

Research awards

  • Postdoctoral Research Fellowship in Mental Health Service Systems and Evaluation Research, 1993-1995, NIMH Research Training Program (MH grant #14583)

Research areas

Research Interests

  • social marketing and well-being
  • relationship marketing
  • business and consumer networks
  • entrepreneurship
  • hedonic consumption

Publications

journal toggle icon open Refereed Journal Articles

  • Hawe, P., Bond, L., Ghali, L.M., Perry, R., Davison, C.M., Casey, D., Butler, H., Webster, C.M., Scholz, B. 2015. Replication of a Whole School Ethos - Changing Intervention: Different Context, Similar Effects, Additional Insights Biomed Public Health, 15, 265 - (published online March 2015).
  • Ilicic, J. and Webster, C.M. Consumer Values of Corporate and Celebrity Brand Associations, International Journal of Qualitative Market Research, 18, 2, (published online March 2015).
  • Stewart Loane, S. and Webster, C.M. 2014. Consumer to Consumer Value within Social Networks, The Marketing Review, 14, 4, 447-462.
  • Ilicic, J. and Webster, C.M. 2014. Eclipsing: When Celebrities Overshadow Brands, Psychology & Marketing, 31, 11, 1040–1050.
  • Loane, S., Webster, C.M. and D'Alessandro, S. "Identifying Co-creating Value through Social Support in Online Health Communities" Journal of Macro Marketing, (accepted for publication April 2014) 
  • Ilicic, J. and Webster, C.M. "Investigating Consumer-Brand Relational Authenticity" Journal of Brand Management, (accepted for publication April 2014) 
  • Ruskin, J., Seymour, R. and Webster, C.M. "Creating Value for Others: An Exploration of Social Entrepreneurial Motives" Journal of Small Business Management, (accepted for publication February 2014) 
  • Vincent, N. A. and Webster, C.M. 2013. "Relationship Marketing in Membership Associations: Qualitative Findings from a Wine Club." European Journal of Marketing, 47, 10, 1622-1640. 
  • Ilicic, J. and Webster, C.M. 2013. "Celebrity Co-branding Partners as Irrelevant Brand Information in Advertisements." Journal of Business Research, 66, 941-7. 
  • Zur, A., Leckie, C. and Webster, C.M. 2012. "Does Affective Trust Matter in Interfirm Relationships? The Supplier's Perspective." Australasian Marketing Journal, 20, 73-79. 
  • Ilicic, J. and Webster, C.M. 2011. "Effects of Multiple Endorsements and Consumer-Celebrity Attachment on Attitude and Purchase Intention." Australasian Marketing Journal, 19, 230-237.
  • Webster, C.M. and Kenney, J. 2011 "Embedding Research Activities to Enhance Student Learning." International Journal of Education Management, (forthcoming).
  • Webster, C.M. and Rennie, V. 2011 "Pursuing Pleasure: Consumer Value in Leisure Travel." International Journal of Culture, Tourism and Hospitality Research, (forthcoming).
  • Gupta, S., Polonsky, M., Woodside, A. and Webster, C.M. 2010 "How External Forces Impact Business Networks: Mapping Environments in Leading Businesses in the Diamond Industry." Industrial Marketing Management, 39, 202-210.
  • Webster, C.M., Seymour, R. and Daellenbach, K. 2010 "Behind Closed Doors: Opportunity Identification though Observational Consumer research." International Journal of Qualitative Market Research, 13, 1, 24-35.
  • Webster, C.M. 2008 "Intrinsic Motivation and Well-being: Seniors in Community Associations." Journal of Non-Profit and Public Sector Marketing, 20, 2, 229-244.
  • Webster, C.M. and Terawatanavong, C. 2005 "The Role of Professional Associations in Business Networks." Global Business & Economics Anthology,.
  • Gupta, S. and Webster, C.M. 2005 "Diamond Industry: Impact of Economic and Organizational Changes on Network Strategy Development."  Global Business & Economics Anthology, December: 220-227.
  • Webster, C.M. and Morrison, P.D. 2004 " Network Analysis in Marketing." Australasian Marketing Journal, 12(2): 8-18.
  • Hawe, P., Webster, C.M. and Shiell, A. 2004 "A Glossary of Terms for Navigating the Field of Social Network Analysis." Journal of Epidemiology and Community Health, 58: 971-975.
  • Webster, C.M., Iannucci, A.L. and Romney, A.K. 2002 "Consensus Analysis for the Measurement and Validation of Personality Traits." Field Methods,
  • Brewer, D.D. and Webster, C.M. 2000 "Comparing Recall and Recognition Data for Measuring Personal and Social Networks." Social Networks, 21(4): 361-373.
  • Webster, C.M., Grusky, O. Podus, D. and Young, A.S. 1999 "Team Leadership: Network Differences in Women's and Men's Instrumental and Expressive Relations." Administration and Policy on Mental Health, 26: 169-190.
  • Freeman, L.C., Webster, C.M., and Kirke, D. 1998 "Exploring Social Structure using Dynamic Three Dimensional Color Images." Social Networks, 20: 109-118.
  • Webster, C.M., Grusky, O. Young, A. and Podus, D. 1998 "Leadership Structures in Case Management Teams: An Application of Social Network Analysis." Research in Community Mental Health, 9: 11-28.
  • Freeman, L.C. and Webster, C.M. 1994 "Interpersonal Proximity in Social and Cognitive Space."  Social Cognition, 12: 223-247. December: 485-491 14: 46-64.

books toggle icon open Books

 1.      Webster, C.M, Carter, L.M., D'Alessandro, S. and Gray, D. 2014. "Social Marketing: Good Intentions (1st  Edition)." Tilde University Press.

chapters toggle icon open Book Chapters

  • Daellenbach, K.V.A., Webster, C.M. and Seymour, R.A. Exploring Leadership in Corporate Community Investment In Research Handbook of Global Leadership: Making a Difference, edited by L. Zander, Edward Elgar Publishing (accepted for publication October 2014).
  • Ilicic, J. and Webster, C.M. 2013. "Celebrities as Indirect Spokespeople in Advertising." (pp. 103-114). In European Advertising Academy Advances in Advertising Research: The Changing Roles of Advertising, Vol. IV, edited by S. Rosengren, M. Dahlen and S. Okazaki, Springer Gabler: Germany. 
  • Webster, C.M. and Ruskin, J. 2012. "Applying Network Analysis in Social Entrepreneurship Research." (pp. 150-169). In Handbook of Research Methods on Social Entrepreneurship, edited by R.G. Seymour, Edward Elgar: London.
  • Webster, C.M., Grusky, O. Young, A. and Podus, D. 1998 "Leadership Structures in Case Management Teams: An Application of Social Network Analysis." Research in Community Mental Health, 9: 11-28.

conference toggle icon open Conferences and Presentations

  • Siuki, H. and Webster, C.M. 2015. The Role of Incentives in Online Message Diffusion, ISMS INFORMS Marketing Science Conference in Baltimore, USA)
  • Buchanan, J. and Webster, C.M. 2015. Corporate Social Responsibility and Problem Gambling Marketing Programmes AMS World Marketing Conference in Sydney, Australia.
  • Siuki, H., Webster, C.M. and Buchanan, J. 2015. Incentivizing Online Social Marketing Message Diffusion: A Conceptual Framework AMS World Marketing Conference in Sydney, Australia.
  • Muhidin, S., Pardosi, J., F. and Webster, C.M. 2015. The Role for Social Marketing in the Program of Saving Lives at Birth in Indonesia AMS World Marketing Conference in Sydney, Australia.
  • Ruskin, J. and Webster, C. M. 2013 "Money can't buy happiness: Intrinsic rewards of social entrepreneurs" Australian and New Zealand Academy of Management Conference, Hobart, Tasmania.
  • Vincent, N., Winzar, H. and Webster, C.M. 2010 "Measuring Relationship Quality in a Membership Association" Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand.
  • Ilicic, J. and Webster, C.M. 2010 "Jerry Seinfeld: Exploring Human Brand Associations." Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand.
  • Ilicic, J. and Webster, C.M. 2010 "Multiple Endorsements and Consumer-Human Brand Attachment." International Colloquium on Consumer Brand Relationships, Orlando, USA.
  • Vincent, N. and Webster, C.M. 2010 "Relationship Marketing and Gratitude in a Membership Association." International Colloquium on Consumer Brand Relationships, Orlando, USA.
  • Ruskin, J., Seymour, R. and Webster, C.M. 2009 "Motivations and Value Creation: A Comparison of Commercial and Social Entrepreneurs." Australian and New Zealand Academy of Management Conference, Melbourne, Australia.
  • Ilicic, J. and Webster, C.M. 2009 "Exploring Dimensions of Consumer-Human Brand Attachment." Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.
  • Baxter, S. and Webster, C.M. 2009 "Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.
  • Vincent, N. A. and Webster, C.M. 2009 "Relationship Marketing in Membership Associations: Qualitative Findings from a Wine Club." European Marketing Academy Conference, Nantes, France.
  • Ilicic, J. and Webster, C.M. 2009 "Mapping Human Brands: Celebrity Co-branding Networks." European Marketing Academy Conference, Nantes, France.
  • Rennie, V. and Webster, C.M. 2008 "Hedonic Consumption and Consumer Value in Travel." Australian and New Zealand Marketing Academy Conference, Sydney, Australia.
  • Ilicic, J. and Webster, C.M. 2008 "Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands." Australian and New Zealand Marketing Academy Conference, Sydney, Australia.
  • Webster, C.M., Seymour, R. and Daellenbach, K. 2008 "Opportunity Identification through Observational Consumer Research: Behind Closed Doors." Association for Consumer Research Conference, San Francisco, USA
  • Hua-Huang, M. and Webster, C.M. 2008 "Member Networks, Identification and Commitment within Professional Associations." American Marketing Association Summer Educators' Conference, San Diego, USA
  • Ilicic, J., Fry, M. and Webster, C.M. 2008 "Attitudes, Purchase Intention and Consumer-Human Brand Attachment."  European Marketing Academy Conference, Brighton, England.
  • Webster, C.M. and Terawatanavong, C. 2007 "Organisational Members' Commitment to Professional Associations." Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.
  • Hua-Huang, M. and Webster, C.M. 2007 "Member Networks and Identification within Professional Associations." Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.
  • Webster, C.M. and Meshram, K. 2007 "Discovering Fun: Lessons from Seniors in Community Associations." International Non-profit and Social Marketing Conference: Social entrepreneurship, social change and sustainability, Brisbane, Australia.
  • Brennan, S. and Webster, C.M. 2006 "Brand Logo Design: Implications for Children's Brand Awareness." Australian and New Zealand Marketing Academy Conference, Brisbane, Australia
  • Cowley, K. and Webster, C.M. 2006 "Specifying a New Measure of Marketplace Strategic Uncertainty." Australian and New Zealand Marketing Academy Conference, Brisbane, Australia
  • Dean, A. and Webster, C.M. 2006 " Comparing factors that contribute to value: The case of seniors and shopping." Australian and New Zealand Marketing Academy Conference, Brisbane, Australia
  • Kekeff, M. and Webster, C.M. 2006 "Perceived Risk and Attitudes towards Purchasing Music Online." Australian and New Zealand Marketing Academy Conference, Brisbane, Australia
  • Webster, C.M. and Dean, A. 2006 "Social Capital, Hedonic Consumption and Seniors' Well-being." Australian Non-profit and Social Marketing Conference, Newcastle, Australia.
  • Kekeff, M. and Webster, C.M. 2006 "Risk Taking Online: Music Downloading and Values of Young Adults." Australian Non-profit and Social Marketing Conference, Newcastle, Australia.
  • Zur, A., Terawatanavong, C. and Webster, C.M. 2006 "Does Affective Trust Matter in Interfirm Relationships? The Supplier's Perspective." AMA Summer Marketing Educators' Conference,Chicago, IL, USA.
  • Webster, C.M., Seymour, R. and Daellenbach, K. 2006 "Opportunity Identification through Observational Consumer Research: Behind Closed Doors." Association for Consumer Research Asia Pacific Conference, Sydney, Australia.
  • Daellenbach, K., Seymour, R. and Webster, C.M. 2006 "Festival Frenzy." Association for Consumer Research Asia Pacific Conference, Sydney, Australia.
  • Webster, C.M. and Gupta, S. 2005 "Market Orientation and Innovation for Strategic Integration of Exchange Relationships: The Case of Argyle Diamonds." Australian and New Zealand Marketing Academy Conference, Freemantle, WA, Australia
  • Terawatanavong, C. and Webster, C.M. 2005 "Organisational Members' Commitment to Professional Associations." Australian and New Zealand Marketing Academy Conferenc, Freemantle, WA, Australia
  • Vincent, N. A. and Webster, C.M. 2005 "Emotions and Response Actions in Consumer Complaint Behaviour." Australian and New Zealand Marketing Academy Conference, Freemantle, WA, Australia
  • Seymour, R. and Webster, C.M. 2005 "Expert and Public Judgments in the Visual Arts." Australian and New Zealand Marketing Academy Conference, Freemantle, WA, Australia
  • Webster, C.M. and Terawatanavong, C. 2005 "The Role of Professional Associations in Business Networks." Business & Economics Society International Conference, Flagstaff, AZ, USA.
  • Gupta, S. and Webster, C.M. 2005 "Diamond Industry: Network Strategy Development in Transitional Economies." Business & Economics Society International Conference, Flagstaff, AZ, USA.
  • Seymour, R. and Webster, C.M. 2004 "Public Art as New Product Development" Australian and New Zealand Marketing Academy Conference: 6.9 Sports, Arts & Heritage Marketing.
  • Seymour, R. and Webster, C.M. 2003 "Marketing Public Art." Australian and New Zealand Marketing Academy Conference: 2006-2012.
  • Webster, C.M. and Morrison, P.D.2002 "Network Structure and Industrial Diffusion: A Comparison of Tie Strength, Social Equivalence and Structural Holes." Australian and New Zealand Marketing Academy Conference: 2571-2578.
  • Webster, C.M. and Cadeaux, J.M. 2000 "Applying Social Network Analysis to Relationship Marketing." Australian and New Zealand Marketing Academy Conference: 1381-1386.
  • Teo, S. and Webster, C.M. 1996 "Measuring Strategic HRM Effectiveness using Multiple Constituencies: A Framework based on Social Network Analysis. Australian and New Zealand Academy of Management Conference, Wollongong, NSW, Australia.
  • Webster, C.M. 1996 "Team Leadership: A Network Analysis of Women's and Men's Instrumental and Expressive Relations, Australian and New Zealand Academy of Management Conference, Wollongong, NSW, Australia.

Affiliations / activities

Affiliations

Cynthia has refereed for the following journals and conferences:

  • Social Networks
  • Journal of Advertising
  • Journal of Consumer Behaviour
  • Australasian Journal of Marketing
  • Industrial Marketing Management
  • Field Methods
  • Journal of Quantitative Anthropology
  • Australian & New Zealand Marketing Academy Conference
  • ACR Asia-Pacific Conference
  • AMS Cultural Perspectives in Marketing Conference
  • Global Business & Economics Review

Activities 

  • International Network for Social Network Analysis
  • The Australian and New Zealand Marketing Association
  • The American Marketing Association

phd supervision toggle icon open PhD Student Supervision

  • Susan Loane (Webster - Principal Supervisor, D'Alessandro - Associate Supervisor)
  • Charindra Keerthipala (Webster - Principal Supervisor, Jayasinghe - Associate Supervisor)
  • Elham Siuki (Webster - Principal Supervisor, Buchanan - Associate Supervisor)
  • Chedia Dhaoui (Webster - Principal Supervisor, Tan - Associate Supervisor)

Completed Honours and Postgraduate Research Students

PhD

  • Frances Chang "Creating Purposeful Networks in the Internationalization Process" (Macquarie University 2015, Webster - Principal Supervisor)
  • Jennifer Ruskin "Giving Selflessly and Building Oneself: A Study of Social Entrepreneurial Motives and Rewards" (Macquarie University 2014, Webster - Principal Supervisor)
  • Jasmina Ilicic "Brand Values, Dilution and Authenticity: Evaluating Celebrity Co-Branding Partnerships" (Macquarie University 2012, Webster - Principal Supervisor)
  • Nathan Vincent "Relationship Marketing in Membership Associations" (Macquarie University 2012, Webster - Principal Supervisor)
  • Stacey Baxter "Australian Children's Brand Knowledge" (University of Newcastle 2008, Webster - Sole Supervisor)

DBA

  • Mei-Hua Huang Identification in Professional Associations (University of Newcastle 2007, Sole Supervisor)

MPhil

  • Eunkyung Seo Impact of Cultural Values and Equity Sensitivity on Employees' Perceptions of Workplace Equity, Job Satisfaction, Commitment and Organizational Citizenship Behaviour (Macquarie University 2012, Associate Supervisor)
  • Felicity Maddison Disability, Institutional Reform and De-institutionalisation: The Queensland Experience (University of Queensland 1998, Sole Supervisor)
  • Tom Meehan Nurse-Patient Interaction in the Acute Psychiatric Setting: An Exploration (University of Queensland 1997, Sole Supervisor)

Honours

  • Vanessa Rennie Business-to-Business Cooperation and Relationship Effectiveness within Advertising Networks (1st class, Macquarie University 2008, Sole Supervisor)
  • Jasmina Ilicic Human Brands: Consumer attitudes towards multiple brand endorsements (1st class, University of Newcastle 2007, Principal Supervisor)
  • Maree Kekeff Consumer Attitudes towards Online Music Downloading (2n d class, University of Newcastle 2005, Sole Supervisor)
  • Nathan Vincent Emotions and Response Actions in Consumer Complaint Behaviour (2nd class, University of Newcastle 2004, Sole Supervisor)

Other Publications

INVITED LECTURES, WORKSHOPS & OTHER ADDRESSES

  • Social Network Analysis: Focus on Structure 2010 NSW Health Promotion Research and Evaluation Network, Sydney, Australia
  • Social Network Master Class 2010 SAX Institute, Sydney, Australia
  • Social Entrepreneur Networks 2010 Victoria Management School, Victoria University of Wellington, New Zealand
  • Social Network Leadership Summit 2009 Department of Community Health Sciences, University of Calgary, Alberta, Canada
  • Social Network Analysis: 2 day Workshop 2007 Department of Community Health Services, Southern Cross University, Lismore, NSW Australia
  • Social Network Analysis: 4 day workshop 2007 Department of Community Health Sciences, University of Calgary, Alberta, Canada
  • Ways of Connecting: Exploring Models of Network Structure 2004 Australian Marketing Institute
  • Network Structure and Industrial Diffusion: A Comparison of Tie Strength, Social Equivalence and Structural Holes 2002 School of Marketing Seminar, Boston College, Boston USA
  • Social Network Analysis: 3 day Workshop 2003 School of Marketing, University of NSW, Australia.
  • Social Network Analysis: 4 day Workshop 2002 Department of Community Health Sciences, University of Calgary, Alberta, Canada
  • Social Network Analysis Workshop 1998-2000 Australian Consortium for Social and Political Research (ACSPRI)

Miscellaneous Publications

  • Burton, M.L., Watson, P. Quinn, N. and Webster, C.M. 1994 "Academic Employment of Women in Anthropology." AAA Anthropology Newsletter, 35: 11-12.
  • Webster, C.M. and Burton, M.L. 1992 "Summary Report on the Academic Employment of Women in Anthropology." AAA Anthropology Newsletter, 33: 1, 21, and 23.

Teaching Interests

  • social marketing
  • quantitative and qualitative research methods
  • consumer behaviour
  • branding

Lecturing and Tutoring

Macquarie University 2007 – present

  • Department of Marketing and Management (Lecturer in Charge & Lecturer)
  • Marketing: MKTG309: Social Marketing
  • Marketing: MKTG203: Consumer Behaviour
  • Marketing: MKTG815: Consumer Behaviour
  • Faculty of Business and Economics (Lecturer in Charge & Lecturer)
  • Business: BUS900: Research Project
  • EFS800 & EFS80: Transition to Research

University of Newcastle, Newcastle 2004 –2007

  • Newcastle Business School (Lecturer in Charge & Lecturer)
  • Marketing MKTG2010: Marketing Research
  • Marketing MKTG2030: Product and Brand Management
  • Marketing MKTG3010: Project in Marketing
  • Marketing MKTG3070: Applied Market Research
  • Honours MNGT4000: Advanced Business Research Methods
  • Newcastle Business School (Lecturer)
  • Marketing MKTG1000: Principles in Marketing
  • Graduate School of Business (Lecturer)
  • Marketing GSBS6031: Marketing Research

The University of New South Wales, Sydney 1998 – 2003

  • School of Marketing (Lecturer in Charge & Lecturer)
  • Marketing MARK2052: Market Research
  • Marketing MARK5932: Applied Marketing Research
  • Marketing MARK5955: Advances in Consumer Analysis
  • Marketing GENC6002: Marketing and the Consumer
  • School of Marketing (Tutor)
  • Marketing MARK2051: Consumer Behaviour
  • Marketing MARK2053: Marketing Communications & Promotions Management

The University of Queensland, Brisbane 1996 - 1998

  • Department of Sociology (Lecturer in Charge & Lecturer)
  • Sociology SO253: Sociological Social Psychology
  • Sociology SO320: Survey Design and Analysis
  • Sociology SO323: Advanced Quantitative Analysis
  • Sociology SO321: Advanced Qualitative Methods
  • Sociology AS714: Master of Social Planning Thesis Preparation
  • Sociology AS720: Master of Planning and Development Thesis Preparation
  • Department of Geography (Lecturer)
  • Sociology ID209: Population Problems Introduction to Demography

University of California, Los Angeles 1993 - 1995

  • Department of Sociology (Lecturer in Charge & Lecturer)
  •  Sociology 18: Interpretation of Quantitative Data
  •  Sociology 132: Social Psychology
  •  Sociology 135: Group Processes
  •  Sociology 136: Processes and Socialisation in the Family
  •  Sociology 162: Gender and Society

University of California, Irvine 1987 - 1993

  • School of Social Science (Tutor)
  • Sociology 2: Social Structure
  • Sociology 41: Small Group Behaviour
  • Psychology 151: Research Methods
  • Psychology 133: Colour Science
  • Anthropology 2: Biological Anthropology
  • Social Science 1: Honours Seminar
  • Political Science 6: Micropolitics

Overview of Academic Employment

  • 2010 Associate Professor (Marketing), Faculty of Business and Economics, Macquarie University.
  • 2008 Appointed Associate Dean Higher Degree Research, Faculty of Business and Economics, Macquarie University.
  • 2007 Associate Professor (Marketing), Faculty of Business and Economics, Macquarie University.
  • 2005 Appointed Deputy Dean Graduate Studies, University of Newcastle.
  • 2004 Senior Lecturer and Head of Marketing Group, School of Business and Management, University of Newcastle.
  • 2000 Promoted to Lecturer, School of Marketing, University of New South Wales.
  • 1998 Associate Lecturer, School of Marketing, University of New South Wales.
  • 1998 Promoted to Lecturer, Department of Sociology & Anthropology, University of Queensland.
  • 1996 Associate Lecturer, Department of Sociology & Anthropology, University of Queensland.
  • 1996 Lecturer, Faculty of Business, Queensland University of Technology.
  • 1993 Adjunct Assistant Professor and Postdoctoral Research Fellow, Department of Sociology, University of California, Los Angeles.
  • 1992 Research Associate, American Anthropological Association.
  • 1987 Tutor and Research Assistant, School of Social Sciences, University of California, Irvine.