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Gordon Brooks

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Photo of Gordon Brooks
  • Title: Doctor
  • Positions:
    • Lecturer - Department of Marketing and Management
    • Head of Department - Sessional Academic Support Unit

Contact Details

Areas of Expertise

  • management
  • organisational commitment
  • workplace commitment

Profile

Dr Brooks began his career as an engineer, progressing through managerial roles in engineering, operations, sales and marketing, business development and general management.  He entered academe to pursue his research interests in commitment, organisational behaviour, consumer behaviour, business demographics and student-group attitudes.

Publications

journal toggle icon open Refereed Journal Articles

  • Martins, J. and Brooks G. (2010). Teaching consumer demographics to marketing students, Population Research and Policy Review, Vol. 29 No. 1, pp 81-92.
  • Yusuf, F. and Brooks, G. (2010). Demographics and consumption patterns in Urban China, Population Research and Policy Review, Vol. 29 No. 1, pp 5-17.
  • Brooks, G., More, E. and Leslie, J. (2009). Generic skills and collaborative learning in tertiary education: An empirical examination of student perceptions, Policy Futures in Education, Vol. 7 No. 4, pp. 431-439.
  • Brooks, G. and Yusuf, F. (2009). An exploratory study of the links between job level, social class and workplace commitment: Theory and empirical evidence, Journal of International Business and Economics, Vol. 9 No. 4.
  • Yusuf, F. and Brooks, G. (2009). Household expenditure on domestic fuel and power in New South Wales, European Journal of Management, Vol. 9 No. 4.
  • Yusuf, F. and Brooks, G. (2008). Internet consumption in Australia: Private household expenditure and characteristics, Journal of International Business and Economics, Vol. 8 No. 2, pp 181-186.
  • Yusuf, F. and Brooks, G. (2007).  Mobile phones in personal use in Australia: a five-year study, Review of Business Research, Vol. 7 No. 2, pp 176-181.
  • Brooks, G. and Yusuf, F. (2007). Rogers’ ‘earlier adopter’ in the Australian mobile phone market: a five-year study of two innovator characteristics, International Journal of Business Research, Vol. 7 No. 6, pp194-200.
  • Brooks, G. and Wallace, J. (2006). A discursive examination of the nature, determinants and impact of organisational commitment, Asia Pacific Journal of Human Resources, Vol. 44 No. 2, pp 222-239.
  • Brooks, G. and Yusuf, F. (2006). The utility of demographic variables in describing the environmentally responsible behaviour of households in Australia, Review of Business Research, Vol. 6 No. 1 pp. 78-83.
  • Brooks, G. and Yusuf, F. (2006). The influence of language background and gender on students’ academic outcomes: An Australian tertiary study, International Journal of Business Research, Vol. 5 No. 1, pp21-26.
  • Brooks, G. (2002). Knowledge-based structures and organisational commitment, Management Decision, Vol. 40 No. 6, pp. 566-573.

chapters toggle icon open Book Chapters

  • Yusuf, F., Brooks, G. and Zhao, P. (2008). Household consumption in China: An examination of the utility of urban-rural segmentation in Applied Demography in the 21st Century, Murdock, S.H. and Swanson, D.A. eds. pp 285-298, Springer Dordrecht, The Netherlands. (ISBN-13:978-1-4020-8238-0)

conference toggle icon open Conferences and Presentations

  • Brooks, G., More, E. and Leslie, J. (2008). Student's perceptions of generic skills for effective collaborative learning relative to student achievement, Proceedings ANZAM 2008 Annual Conference, Auckland: New Zealand. (CD-ROM)
  • Brooks, G., More, E. and Leslie, J. (2008). An investigation of the impact of career progress and work area on three forms of commitment, British Academy of Management 2008 Conference Proceedings, Harrogate: UK. (CD-ROM)
  • Brooks, G., More, E. and Leslie, J. (2008). Student perceptions of generic skills for effective cooperative learning, Proceedings Paris International Conference on Education, Economy and Society – 2008, Paris: France, Vol. 1 pp. 310-19. (CD-ROM)
  • Brooks, G. and Yusuf, F. (2007). The socio-economic characteristics of ‘Earlier Adopters’ at national and state levels: An empirical examination of the Australian mobile phone consumer market, Proceedings ANZMAC 2007 Annual Conference, Dunedin: New Zealand, pp. 2954-2960. (CD-ROM)
  • Brooks, G. and More, E. (2007). Consideration of the utility of organisational commitment measures using a two multi-dimensional axis conception, Proceedings British Academy of Management Conference 2007, Coventry: UK. (CD-ROM)
  • Yusuf, F. and Brooks, G. (2007). Australian Consumers’ Adoption of Mobile Phones: A Five-Year Study of the Market and its Structure, Proceedings British Academy of Marketing Conference 2007, Egham: UK. (CD-ROM)
  • Brooks, G. and Yusuf, F. (2006). Spoken English proficiency and academic performance: Testing a post-admission proficiency measure, Proceedings International Academy of Business and Economics-2006 Annual Conference, Las Vegas:USA. (CD-ROM)
  • Yusuf, F., Brooks, G. and Zhao, P. (2006). Consumption patterns of urban households in China, 1990-2003, Proceedings ANZMAC 2006 Annual Conference, Brisbane: Australia. (CD-ROM)
  • Yusuf, F., Brooks, G. and Zhao, P. (2006). Household expenditure in major cities in China: a case study of Shanghai, Beijing and Tianjin in 2003, Proceedings ANZIBA 2006 Annual Conference, Wellington: New Zealand. (CD-ROM)
  • Brooks, G. (2004). An examination of organisational commitment's stakeholder equity and impediments to operationalising the concept, Proceedings 18th Annual Conference of the Australian and New Zealand Academy of Management, Dunedin: New Zealand. (CD-ROM)
  • Brooks, G. and Yusuf, F. (2004). An empirical examination of domestic fuel and power consumption in NSW: Marketing implications for greenhouse reduction, Proceedings Annual Conference of the Australian and New Zealand Marketing Academy, Wellington: New Zealand. (CD-ROM)
  • Brooks, G. and Adams, M. (2002) "Spoken English proficiency and academic performance: is there a relationship and if so, how do we teach?", in Reid, A., Gosper, M. and Fraser, S. eds. Proceedings Celebrating Teaching at Macquarie Conference, Sydney: Australia (CD-ROM, 6 pages)

Affiliations / activities

  • Member of the Australian and New Zealand Academy of Management
  • Member of the Academy of Management

Research Interests

Gordon has published on: organisational commitment and the broader concept of workplace commitment; groups and teams; sustainability; diffusion and adoption of innovations from a perspective consistent with Rogers; and, China as an emerging market.

Research

Organisational Behaviour
  • organisational commitment
  • workplace commitment  
Sustainability
  • the "environmentally responsible" consumer
  • fuel and power consumption
Tertiary Education
  • L2 students
  • student perceptions of group processes 
Marketing
  • diffusion and adoption of innovations
China
  • consumption patterns
  • demographic patterns
  • urban vs rural segmentation

Teaching Interests

In line with his career and research interests, Dr Brooks teaching has addressed management and organisational behaviour. He has taught or developed undergraduate and/or postgraduate subjects in:
  • management
  • consumer behaviour
  • business models
  • organisational behaviour
  • strategy

Lecturing and Tutoring

2011 Unit Coordinator and Lecturer
  • Principles of Management (Undergraduate, approx. 2000 students)
2010 Unit Coordinator and Lecturer
  • Behaviour in Organisations (Postgraduate)
  • Principles of Management (Undergraduate, approx. 2000 students)
1999-2009 Unit Coordinator and Lecturer
  • Behaviour in Organisations (Postgraduate)
  • Consumer Behaviour (Postgraduate and Undergraduate)
  • Principles of Management (Undergraduate)

    Overview of Academic Employment

    • 2004 Promoted to Lecturer, Department of Business, Macquarie University
    • 1999 Appointed Full-Time Associate Lecturer, Department of Business, Macquarie University
    • 1996 Appointed Full-Time Associate Lecturer, Australian Graduate School of Police Management, Charles Sturt University
    • 1994 -1998 adjunct  academic with University of Technology Sydney

    Internal Papers

    • Brooks, G. and Wallace, J. (2004). Organisational commitment: An examination of its composition and its linkages with strategy and culture, Macquarie Business Research Papers, No. 8, August.
    • Brooks, G. (2004). An examination of organisational commitment as a means of providing equity in organisations and obstacles to operationalising the concept, Macquarie Business Research Papers, No. 9, September.
    • Brooks, G. and Wallace, J. (2004). An empirical examination of models of organisational commitment proposed by Cohen, Morrow and Randall and Cote, Macquarie Business Research Papers, No. 10, September.
    • Brooks, G. and Wallace, J. (2004). Mapping organisational commitment using Mintzberg's conception of structure, Macquarie Business Research Papers, No. 11, September.
    • Brooks, G. (2010). Commonly studied bases of commitment, 2010 Conference on Commitment: Advances and Debates Surrounding Workplace Commitments, Columbus: USA.
    • Yusuf, F. and Brooks, G. (2007). Demographics and consumption patterns in urban China, Seminar on Applications of Demography in Business, International Union for the Scientific Study of Population 2007, Sydney: Australia.
    • Martins, J. and Brooks, G. (2007). Teaching consumer demographics to marketing students, Seminar on Applications of Demography in Business, International Union for the Scientific Study of Population 2007, Sydney: Australia.