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Lawrence Ang

Research Interests

His current areas of research are competencies in customer relationship management, complaints handling, attention and creativity in advertising, neuromarketing and non-conscious effects of marketing stimuli, consumption and loyalty, social comparison, brand misconduct and product recall, brand valuation, personality and celebrity endorsement, materialism.

Teaching Interests

Lawrence teaches in the area of marketing management, advertising and marketing research at undergraduate and postgraduate levels in Australia and overseas. He also contributes to executive training for various organisations. Some of the courses taught include:

  • Advertising and Promotion
  • Marketing Research
  • Marketing Management
  • Effective Advertising
  • Issues in Branding
  • Advanced Marketing
  • Strategic Marketing
  • Business Statistics
  • Quantitative Methods and Analysis