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LayPeng Tan

Photo of Lay Peng Tan
  • Title: Doctor
  • Position: Lecturer - Department of Marketing and Management
  • Qualifications: PhD(Marketing), University of New South Wales

Contact Details

Areas of Expertise

  • Retail Assortment
  • Store Brand / Private Label
  • Organic Food Retailing
  • Green Marketing

Profile

Prior to joining the academia, LayPeng held senior marketing and management positions in the consumer and industrial goods sectors. Her research interests lie within the broad areas of retailing with a specific focus on the roles of store brands in contemporary retailing. LayPeng also has a keen interest in green marketing, in particular, the attitude-behaviour gap, and the roles of marketing in the face of the green challenge.

Education

  • PhD: Marketing (University of New South Wales)
  • MCom: Marketing (University of New South Wales)

Research grants

  • 2013: Macquarie University New Staff Grants A$19,805 (Consumers' Perception of Environmentally-Friendly Products)
  • 2005: UNSW Faculty Research Grant A$20,000 (with Jack Cadeaux)
  • 2003-2007: UNSW Faculty Research Scholarship, Australian School of Business

Research awards

  • 2005: Best Paper in the Marketing Research and Research Methodologies Track, ANZMAC Conference (with Ian Wilkinson).
  • 2005: Dean's Award for Service, Australian School of Business, UNSW

Publications

journal toggle icon open Refereed Journal Articles

conference toggle icon open Conferences and Presentations

Affiliations / activities

  • Australia and New Zealand Marketing Academy (ANZMAC)
  • Australia Marketing Institute (AMI)

phd supervision toggle icon open PhD Student Supervision

  • Nam Nguyen (PhD) – Associate Supervisor. Project: "Committed or Trapped? Exploring the Link Between Customer Satisfaction and Retention in Financial Services"

honours supervision toggle icon open Honours Supervision

  • Stephanie Hooper, Victoria University of Wellington, New Zealand. Dissertation: "Personality Congruency and Customer-Based Brand Equity in the Context of Personal Computers". Completed in 2011, First Class Honours.
  • Kevin Trinh, Macquarie University. Dissertation: "A Study on the Effects of System Quality and the Roles of Web Schema in User Satisfaction Online". Completed in 2012.
  • James Burman, Macquarie University. Project: "Effects of Doping Behaviour on Brand Image in Australian Sport". Completed in 2013.

Master Supervision

  • Lawrence Potter (PGCert) – Associate Supervisor. Dissertation: "Motivations of a Social Entrepreneur: Motivational factors that shape the decision on suitable Social Enterprise organisational structures" Completed in 2012. 
  • Wei Yao (Master of Research) – Associate Supervisor. Dissertation: "Consumers' Wine Selection and the Influence of Confucianism". Completing in 2014.

Teaching Interests

  • E-Business Marketing 
  • Marketing Fundamentals  
  • Marketing Communications 
  • Consumer Behavior

Lecturing and Tutoring

  • E-Business Marketing
  • Marketing Fundamentals

Overview of Academic Employment

LayPeng has been teaching marketing courses ranging from first-year to postgraduate levels since 2006. Prior to joining Macquarie University, she was a Lecturer-in-Marketing at Victoria University of Wellington, New Zealand.