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Siahtiri, Vida

  • Title: Dr
  • Position: Senior Lecturer - Department of Marketing and Management
  • Unit Name:
    • MKTG: 805: Applied marketing research
    • MKTG205: Business to Business Marketing
  • Qualifications: BSc, MSc, PhD

Contact Details

Areas of Expertise

  • Services marketing and service management
  • Service branding
  • Industrial services
  • Knowledge management and service innovation
  • Supply chain and innovation
  • Professional services
  • Consumer decision making, materialism, and religiosity


Vida holds a PhD in marketing specialised in professional service marketing from University of Tasmania, Australia in 2015. She has lectured in both undergraduate and postgraduate across different areas in marketing and management such as: strategic management, foundation of marketing, services marketing, B2B professional services marketing, and market research in university of Tasmania and Macquarie. Vida was awarded a Teaching Award in 2016 from university of Tasmania. In addition to academic experience, Vida has extensive industry experience as international purchase manger, market researcher, and marketing advisor.

Vida has published extensively in leading academic journals in marketing and management field. The journals in which she has published include:

  • Industrial marketing management
  • Journal of retailing and consumer services
  • Journal of service theory and practice
  • Journal of Fashion Marketing and Management
  • Journal of Business & Industrial Marketing
  • Journal of Strategic Marketing

Vida was awarded a mentor research grand from University of Tasmania in 2015.

Research awards

  • Teaching award from University of Tasmania 2016.


journal toggle icon open Refereed Journal Articles

  • Siahtiri, V. Does cooperating with customers support the financial performance of business-to-business professional service firms?, Journal of Service Theory and Practice, Vol 27 Issue 3. (Ranked A in ABDC list).
  • Heirati, N, O’Cass, A, Schoefer, K and Siahtiri, V. (2016). Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?, Industrial Marketing Management, 55, 50-58 (Ranked A* in ABDC list).
  • O'Cass, A., Ngo, L. V., & Siahtiri, V. (2015). Marketing resource-capability complementarity and firm performance in B2B firms. Journal of Business & Industrial Marketing, 30(2), 30 (2), 194-207. (Ranked A in ABDC).
  • Siahtiri, V, O'Cass, A, and Ngo, L. (2014). Exploring the Contributions of Marketing and Sales Capabilities to Customer Centric Performance, Journal of Strategic Marketing, 22(5), 379-395. (Ranked A in ABDC list).
  • O’Cass, A., & Siahtiri, V. (2014). Are young adult Chinese status and fashion clothing brand conscious? Journal of Fashion Marketing and Management, 18(3), 284-300. (Ranked B in ABDC list).
  • O’Cass, A., Siahtiri, V. (2013). In Search of Status in Life and Brands: The Changing Face of Consumption In Chinese Young Adults, Journal of Retailing and Consumer Services. Vol. 20 No 6, pp. 505–515. (Ranked A in ABDC list).
  • O’Cass, A., Lee, W. and Siahtiri, V. (2013). Can Islam and status consumption live together in the house of fashion clothing? Journal of Fashion Marketing and Management. Vol. 17 No. 4, pp.440 – 459. (Ranked B in ABDC list).
  • O'Cass, A., Ngo, L.V. and Siahtiri, V. (2012). Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs, Journal of Strategic Marketing, 20 (6), 463-481. (Ranked A in ABDC list).

phd supervision toggle icon open PhD Student Supervision

  • Co-supervisor for Ammar Dhicher, 2014-2017.