Savanid (Nui) Vatanasakdakul

• Strategic fit and alignment
• IT and E-commerce adoption in Asia
• B2B e-commerce
• Appropriateness of technology transfer
• National cultural theories
• Cultural Fit
• Interorganiational Theories

An investigation of the appropriateness of internet technology for inter-firm communication in the Thai tourism industry.

The advent of Internet technology by Western countries, particularly the US, has created a new hope for developing countries to reduce poverty and to bridge the digital divide gap between rich and poor countries which is a growing concern since the industrial revolution. As a result, developing countries, which have hoped to become a part of globalisation and to sustain competitive advantage in the new economy, emphasise on building technological infrastructure in order to transfer Internet technology to their countries. For example, APEC emphasised that East Asia countries must have a strong telecommunication infrastructure in order to attract business that aim at the global market. "Once the infrastructure is in place; it has to be sustained in the face of constant technology development" (APEC, 2002). However, questions arise if developing countries succeed in building these infrastructures and they are able to launch the same online service models as Western countries, will their local people use it? After a long term investment in national plans and strategies, education, infrastructures, where will this lead these nationals to and will they actually meet the net benefit from using an e-commerce model?

The ideas of this research have emerged from the gaps in literature reviews and the author's previous experience in interview and observation of around 20 organisations across different industries on e-commerce adoption in Thailand (Vatanasakdakul et al., 2004). Thailand business organisations and policy makers realised the importance of Internet technology and the adoption of Internet based applications for communication between business-to-business (B2B). However, it is often heard from the organisations that "I know that e-commerce is very important. I am now having the technology, but why it does not work?" This yields the problem of the appropriateness of B2B e-commerce technology transfer to Thailand, whether the B2B e-commerce is suitable to the local context and how this impacts on the organisation's performance. Thus, this research begins to investigate the appropriateness of B2B e-commerce technology transfer in Thai tourism industry.

• Vatanasakdakul. S. & D’Ambra, John. (2007). A conceptual model for e-commerce adoption in developing countries: a task-technology fit perspective, ‘International Journal of Information Technology and Management, Special Issue on making sense of the ‘e’phenomenon: The Essence of E-Commerce, E-Business, E-Government and E-Learning, vol. 6, no.2-4.

• Vatanasakdakul, S. & Tibben, W. & Cooper, J. (2006), What prevent B2B e-commerce adoption in developing countries?: A socio-cultural perspective in Mrudula E. (ed), Cultural Framework and Challenges: Web Adoption and Practice, Institute of Chartered Financial Analysis of India (ICFAI) University Press, India
• Vatanasakdakul, S. & Lee, E. & Cooper, J. (2004). The success strategies for hybrid business model: Needs for hybrid consumer research in Manuel Mendes, Reima Suomi and Carlos Passos (eds), Digital Communities in a Networked Society: eCommerce, eGovernment and eBusiness, Kluwer Academic Press, USA. [Selected as best papers from the third IFIP conference on e-commerce, e-business and e-government, 22-25 September, Brazil]
• Vatanasakdakul, S., Cooper, J. (2003). Socio cultural dimension on online services adoption for developing countries: If you build it, will they come?, in Cerpa Narciso and Bro, Pre (eds), Building society through e-commerce: e-government, e-business and e-learning, Guntenberg, Chile

• Vatanasakdakul, S. & Ramburuth, P., (2005), Managing across cultures: An Australian manager in Thailand in Prem Ramburuth, Catherine Welch (eds.), Casebook in International Business: Australian and Asia Pacific Perspectives, Pearson, Australia

• Aoun, C. & Vatanasakdakul, S. (2009). I Don't Like IT: Exploring Challenges in Accounting Information Systems Education, Proceedings of the 15th Americas Conference on Information Systems (AMCIS), San Francisco, USA
• Aoun, C. & Vatanasakdakul, S. & Chen, Y. (2009). Made in China: ERP Post-Implementation Performance in the Chinese Manufacturing Industry, Proceedings of the 15th Americas Conference on Information Systems (AMCIS), San Francisco, USA
• Vatanasakdakul, S. & Aoun, C. (2009). Social Structures, Isomorphic Pressures, and B2B Utilisation in Thailand, Proceedings of the 42th Annual Hawaii International Conference on System Sciences (HICSS42), Hawaii, January 2009
• Vatanasakdakul. S. (2008). National culture’s impact on B2B technology adoption in Thailand, 14th Americas Conference on Information Systems (AMCIS), Toronto, Canada
• Vatanasakdakul. S. (2008). Introducing cultural fit factors to investigate the appropriateness of B2B technology adoption to Thailand, National culture’s impact on B2B technology adoption in Thailand, the 21st Bled conference e-commerce on e-Global, Slovenia
• Vatanasakdakul. S. (2006). Reshaping e-commerce in Thailand: An exploratory study of e-commerce adoption for business to business communication in the Thai tourism industry from a cultural fit perspective, 17th Australasian Conference on Information Systems (ACIS), Adelaide, Australia
• Vatanasakdakul. S. & D’Ambra, John. (2006), An Exploratory study of the socio-cultural impact on the adoption of e-commerce for firms in the tourism industry of Thailand, 14th European Conference on Information System (ECIS), Goteborg, Sweden
• Vatanasakdakul. S. & D’Ambra, John.,& Ramburuth, Prem (2006), Is B2B e-commerce technology appropriate for developing countries?: A proposed conceptual model to investigate B2B e-commerce adoption in developing countries from a strategic fit perspective, Academy of World Business, Marketing & Management Development Conference, Paris, France
• Vatanasakdakul, S., Tibben, W., Cooper, J. (2004), What prevent B2B e-commerce adoption in developing countries?: A socio-cultural perspective, Proceedings of the 17th Bled conference e-commerce on e-Global, Slovenia
• Vatanasakdakul, S. and Cooper, J. (2003), Socio-Cultural dimensions on online services adoption for developing countries: If you build it, will they come?, Proceedings of the Collaborative Electronic Commerce Technology and Research conference for Latin American (CollECTeR LatAm), 29 September to 1 October, Chile
• Vatanasakdakul, S. & Lee, E. & Cooper, J. (2003), The success strategies for hybrid business model: Needs for hybrid consumer research, Proceedings of the third IFIP conference on e-commerce, e-business and e-government, 22-25 September, Brazil
• Vatanasakdakul, S. & Lee, E. & Cooper, J. (2003), Toward understanding hybrid consumer behavior: A new approach to characterize hybrid consumer, Proceedings of the European Co-operation in the field of scientific and technical research (COST actions 269) on users aspect of ICTs: the good the bad and the irrelevant, 3-5 September, Finland
• Vatanasakdakul, S. & Tibben, W. (2002), Some implications of knowledge management theory for e-business, Proceedings of the 7th conference on Collaborative Electronic Commerce Technology and Research (CollECTeR) December 2002, Melbourne, Australia.
• Vatanasakdakul, S. & Cooper, J. (2002), The needs for development of control assurance framework for e-business from the IT perspective, Proceedings of the 7th conference on Collaborative Electronic Commerce Technology and Research (CollECTeR) December 2002, Melbourne, Australia.

• Vatanasakdakul, S. (2005), “Investigating the adoption of Internet technology for inter-firm communication in Thai tourism industry”, The ninth Pacific and Asian Conference on Information Systems 2005, Doctoral Student Consortium, Bangkok, Thailand, 7th July.