David Gray - Publications
Recent or Significant Publications
- Gray, D.M. Wilkinson, I. 2006 "The Production and Consumption of Marketing Theory" (Under review Journal of Marketing Management)
- Gray, D.M. 2005, "The Relationship of Market Orientation to Business Partnering Performance" Australian New Zealand Marketing Academy Annual Conference (ANZMAC), Perth December 2005
- Gray, D.M. 2004, "Business Partnering - The role of Alliance Competence" Industrial Marketing and Purchasing (IMP) Annual Conference, Copenhagen, September, 2004, which won of Centre for Applied Marketing Research Scholarship Award
- Gray, D.M. Wilkinson, I. 2004 "It's all very well in Theory but will Marketing Practitioners Actually use it?" ANZMAC, Annual Conference, Wellington New Zealand , December 2004
- Gray, D.M. 2003 "A Competency based theory of business partnering and alliances." ANZMAC 2003 conference paper.