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Greg Elliot - Research

Professor Elliott has published articles in Australian, European, North American and Asian journals in diverse fields, including marketing theory, marketing research, international marketing, financial services marketing, futures research and management education.

His current research interests lie in the areas of marketing management, strategic marketing, services marketing and international marketing. His current research projects involve the study of customer relationships in financial services, the relationship between services marketing strategies and financial performance and the study of "country of origin" effects.