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Julian de Meyrick - Publications

Recent or Significant Publications

Refereed journal articles

  • de Meyrick, J. (2001), "Forget the Blood and Gore: An alternative message strategy to help adolescents avoid cigarette smoking", Health Education , Vol 101, No. 3, March . pp 99-107
  • de Meyrick, J. (2003), "The Delphi method and health research", Health Education, Vol 103, No. 1, pp 7 - 16

Macquarie University Business Department Working Papers

  • de Meyrick, J. (2001), "Smoking's Product Life Cycle", Macquarie University Business Department Working Papers, No. 10/01. This paper explores the application of a marketing model, the Product Life Cycle, to the likely pattern of cigarette smoking. It provided the foundation for the paper submitted to the Australasian Marketing Journal below.
  • de Meyrick, J. (2000), "The Delphi Method and Health Research" Macquarie University Business Department Working Papers, No. 11/01. This paper examined the application of the Delphi method in health education and health promotion. It reflects the material introduced in this part of my thesis and the rationale for my use of this technique in my research. It provided a foundation for the article currently in final review at Health Education.
  • de Meyrick, J. (2000), "The application of commercial marketing techniques in the social marketing situation", Macquarie University Business Department Working Papers, No. 03/00. This paper explored the differences between commercial marketing principals and those of social marketing. Apart from the profit motive, another important difference between the two include the fact that social marketing "customers" often do not buy a product from the social marketer in the conventional sense.
  • de Meyrick, J. (2000), "Forget the Blood and Gore: an alternative message strategy to help adolescents avoid cigarette smoking", Macquarie University Business Department Working Papers, No. 12/00. This paper examined alternative potential antismoking messages that might inhibit adolescents from taking up smoking. It summarised progress in my PhD at this time and indicated likely future directions. It provided the foundation for the article published in Health Education below and the paper presented to the Heidelberg conference.
  • de Meyrick, J. (1999) "An inquiry into the impact of antismoking advertising", Macquarie University Business Department Working Papers, No. 4/99. This paper reviewed the results of a selection of antismoking campaigns run in several countries. It was based on this portion of the literature search for my PhD and provided the foundation for the conference paper for the Brisbane conference below.
  • de Meyrick, J. (1998), "An alternative organisation structure for marketing companies", Macquarie University Business Department Working Papers, No. 1/98 This paper examined the potential to reorganise marketing organisations so that different customer, product or geographic groups no longer provided the basis of the organisation structure. The proposed alternative structure focused on three tasks: customer acquisition, customer retention, and internal marketing to ensure the consistent application of the organisation's resources in pursuit of a common goal.

Conference papers

  • de Meyrick, J. "The impact of antismoking advertising", New Horizons: reducing drug harm in the new millennium conference, Brisbane, July 1999. This paper built on work done in the preparation of Working Paper 4/99, adding new information obtained from responses to the working paper and to my further research.
  • de Meyrick, J. "Getting the antismoking message through to adolescents: an advertising practitioner's perspective" to the 11 th World Conference on Tobacco or Health , Chicago, August 2000. This paper further developed the ideas in Working Paper 3/00. It added the results of the literature review to my own experience as a marketing practitioner to formulate suggestions on how more effective campaigns might be developed.
  • de Meyrick, J. "What will we tell our children? Getting the antismoking message through to adolescents", 44 th International ICAA Conference on the Treatment and Prevention of Dependencies , Heidelberg, September 2001. This presentation further developed the ideas in Working Paper 12/00 and the Health Education article, incorporating further research and making a stronger case for consideration of the addiction message in preventative antismoking campaigns.

Journal article reviews

  • "Sexual health information on the Web for young people in Northern Ireland," Health Education . Reviewed in October 2001
  • "Net profits? Web sites and health promotion" , Health Education. Reviewed in April 2002

Book reviews

Introduction to Marketing , Wiley; Wiley approached me to review this book. So far, the author has completed six chapters out of a planned fifteen and I have reviewed them.