Lucy Miller
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Formal Name: Lucy Miller Personal Title: Ms Position: Associate Lecturer - Marketing Organisational Unit: Department of Business Qualification: Bachelor of Science, Master of Commerce (Marketing) Email: lucy.miller@efs.mq.edu.au Location: E4A Level 6 |
Profile
Lucy began a PhD in Marketing at Macquarie University in mid-2009. Her PhD thesis is titled "Exploring Consumer Motivations for Content Creation, Friending and Attitude to Advertising in Online Social Networking Sites ".Lucy has a Bachelor of Science, Graduate Certificate of Business, Master of Commerce (Marketing) and a Graduate Certificate of Research Methods. Prior to her academic career, Lucy developed extensive business experience in marketing and management. She worked in senior management, area management and operations for Woolworths Liquor before becoming a grocery buyer for Woolworths Ltd. Lucy has also worked in strategy management for the marketing department at Diageo, as a Sales Rep. for DHK Liquor and as a global buyer for Surf Hardware International.
Research
Lucy’s main research interests are in consumer behaviour, psychology and new media. Her current research is focused on exploring consumer motivations for contributing to online social networking sites. She presented her work at the 2009 Australia and New Zealand Marketing Academy Conference.
Teaching / Lecturing and Tutoring
Lucy teaches at the undergraduate level in Marketing Fundamentals. She also has extensive sports coaching and teaching experience in swimming, surfing and surf lifesaving.
Professional Affiliations
- Australian and New Zealand Marketing Academy