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DEM800: Demographic Analysis in Business

Lecturer in charge

Professor Farhat Yusuf


D1 - Day; Offered in the first half-year

Unit Outline

  • 2008


Handbook entry

Coursework unit website - WebCT (Login required) - N/A


This unit introduces students to basic demographic techniques and highlights the uses of demographic data and methods in marketing and business decision-making. The implications of demographic trends for the business environment are discussed. The trends covered include those for Australia, China and selected Asian countries. Students are given hands-on experience of accessing and analysing data from the countries of greatest relevance to them. A section of the unit addresses survey methods and their uses in business. In addition to lectures and tutorials, students would be expected to actively participate in class discussions.