From the Archive
News created: 30 Sep 2010
Faculty of Business and Economics’ marketing students, Melissa Airs and Laura Duck, are the 2010 Beiersdorf Australia interns. Beiersdorf is one of the world’s leading beauty and skin care company with a portfolio of globally recognised skincare brands like NIVEA, Elastoplast, and Leuko.
The Faculty’s internship program is aimed at providing students with practical experience to compliment their academic studies. The successful initiative has seen Department of Business students securing internships with leading organisations in the field of recruitment, digital mapping and routing, sporting goods, software development, finance and branded consumer products for skin and beauty care.
The Beiersdorf internship program involves working on projects across the the Consumer, Customer and Shopper marketing functions and participating in the broader business activities including orientation, training and social activities of the organisation.
We asked both Melissa and Laura about their marketing internship experience.
What attracted you to the internship?
Melissa: I believed that the Beiersdorf internship would provide me with a rare opportunity to gain practical experience in FMCG marketing and utilise my theoretical marketing knowledge obtained at Macquarie University. The internship instantly appealed to me as it was offered by a company with well known brands, including NIVEA and Elastoplast, which have been used by my family for generations.
Laura: Researching the company and learning that it was a very successful international company made the opportunity more significant. Beiersdorf also has very high employee engagement and likeliness to stay which made me feel that the workplace would be comfortable. Convenient attributes were the closeness to home of the workplace while I was still finishing university studies and that it was not situated in the city.
What type of projects/tasks did you work on?
Melissa: Throughout my internship in the Consumer Marketing department, I have assisted Brand Managers:
- in the launch of new campaigns (e.g. the NIVEA Visage Australia’s Next Top Model campaign);
- in market research analysis;
- preparation and dissemination of gift packs; and
- I have regularly communicated with Beiersdorf offices in Australia, Germany and Thailand.
Laura: I worked on varied tasks during my internship involving:
- barcode verification of products
- using software such as SAP to perform invoicing tasks
- organizing work events
- working on a new soft copy filing system for the department
- working on revamping my department’s section of the company intranet site
- new line forms
- preparing goods to be couriered
How many days did you go to work?
Melissa: During my internship, I have worked two days a week and have attended lectures and tutorials at Macquarie University on the other three days of the working week.
Laura: My internship was two working days a week and my employer was very flexible with which days and leaving early for university classes some days. The internship was supposed to be for 9 months, but I completed mine in 3 months. I now work four days in a permanent position until I finish my university studies at the end of this year when I will commence full time employment.
How did you fit in your study and work?
Melissa: I found that time management and priority lists are essential tools in balancing work and study. By utilising my days at University, as well as my evenings at home, I have been able to complete my assessments in a timely manner. This has allowed me to take a break on weekends, achieving ‘work-life’ balance.
Laura: The key is planning and organization. At the beginning of each semester I did an overview of what was needed for each subject and pin pointed the really busy weeks where I had a lot due at once. That way leading up to those weeks I could work on what was due and not have any unnecessary stresses. With four days of work now, I have done the same thing, though it requires most full weekends to have everything completed.
What benefits do you see from getting involved in an internship?
Melissa: I have found it to be an invaluable learning experience to work alongside business professionals who hold many years of experience and expertise in various fields. I would strongly recommend that students apply for internships in their field as it will provide a great opportunity to complement their studies, whilst learning the practicalities.
I have thoroughly enjoyed my Beiersdorf internship experience! My communication skills have been enhanced through my dealings with Beiersdorf staff, both domestically and internationally; I have discovered the importance of cross-functional communications and relationships; and have worked alongside a number of business professionals. Overall, the skills I have obtained from Beiersdorf in regards to the practicalities of marketing, together with the knowledge acquired from my studies at Macquarie University, have enabled me to gain a holistic marketing experience.
Laura: I have commenced my first full time permanent position after holding my internship so I would definitely recommend getting involved in an internship or similar where possible. Most employers are interested in being able to see your physical application within a position and an internship is the perfect opportunity for this. You also have the opportunity to view the industry you will be entering in the future and gain an understanding of how the industry and general corporate life works which is one of the most important experiences to gain. Lastly, an internship can provide you with some good references or experience to include on resumes for that first job.
Beiersdorf Australia and New Zealand works within the FMCG (Fast Moving Consumer Goods) industry and is a closely aligned key affiliate of the leading international branded goods company, Beiersdorf AG (Germany). Beiersdorf competes across various branded goods categories including skincare, sports medicine and wound care.
Their brands include NIVEA, Elastoplast, Elastoplast Sport and Leuko. Many of these brands you will know as trusted household names and will find in homes all over the world.