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Workshop Four, Session One

Social Network Analysis

Presenter: Cynthia M. Webster


Understanding relationships is fundamental to many fields of inquiry. Research has moved beyond simple dyadic relations to examine how networks of relations influence behaviour. While network theory is frequently drawn upon in the areas of business and economics, few researchers apply the formal network analytical techniques developed. The aim for this workshop is to make network analysis more accessible. During the workshop, we discuss: 1) how to frame a structural research question, 2) the basic data requirements to conduct network analyses, 3) various ways to collect network data, 4) network mapping and visualization techniques and 5) several network analytic measures and theories that have been applied in different academic studies.