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Workshop Two, Session One

Experimental Design

Presenter: Steven D’Alessandro


Title: Tips and Traps in Experiments
In this seminar Dr. D'Alessandro will discuss the purposes of experiments, the types of experimental designs and how to successfully administer an experiment.  
Participants are urged to email him a short two page summary of their experimental design before attending.
Dr. D'Alessandro will provide a checklist on doing experiments and help in the fine tunning of research studies.

About the presenter.  Dr. D'Alessandro completed his PhD using experimental design and has published widely his results in Journals such as International Marketing Review and Psychology and Marketing.  He is also a co-author of a leading Market Research textbook, in which he wrote the chapter on experimental design.