From the Archive
News created: 01 Jul 2010
22nd June 2010 - Macquarie University marketing students make their mark at the Grand Finale of the Microsoft Protégé Competition. As the final Macquarie team in the competition, Cassandra Barratt, Soha Zahrooni and Caleb Marshall, competed against Sydney University and UTS for the title of Microsoft Marketing Protégé 2010, and a month’s paid work experience.
Microsoft Protégé was launched in January, challenging students to design a creative campaign for marketing the 2010 Microsoft Office to the tertiary student market. With over 400 students applying nationwide, 60 group submissions, 3 rounds of assessments, the winners were selected last Tuesday, at Microsoft headquarters.
The six finalists presented their ideas to senior management from Microsoft and Wundermann, Microsoft’s Direct Marketing Agency. With an array of creative ideas on offer, including a scavenger hunt, a lambada against piracy world record attempt, flashmobs, O-Week marketing and Co-op partnerships, the judges had a difficult task in selecting the winners.
The Macquarie team’s ‘Grassroots is the key’ strategy emphasised the importance of a personal approach to marketing Microsoft Office to Gen Y. The students were praised by the judges for nailing the brief in terms of the “brand relevance” of their ideas and the focus on “increas[ing] sales”.
Marketing Lecturer, Leanne Carter, has been responsible for the success of this initiative at Macquarie. She describes the competition as a “great opportunity for students to experience marketing in the real world and have the added value of the internship. All the students have gone above the requirements of the course and made the extra commitment. The great result is a testimony to their efforts”. Over 90 Macquarie students entered the competition, with 45 selected for the semi-finals and 3 for the Grand Finale.
Cassandra, Soha and Caleb were thrilled with the experience and their achievements, describing the competition as an “outstanding experience” which “allowed us to put our studies into practice, and it’s something extra for the CV”. Each student took home a copy of the 2010 Microsoft Office.
Look out for announcements on the 2011 Microsoft Protégé Competition on the Faculty website.
For internship opportunities, please contact Business Department Internship Coordinator, Leanne Carter.