Real-world learning with Optus
Marketing experts from telecommunications giant Optus brought their knowledge to Macquarie University earlier this year as part of PACE unit MKTG304: Marketing Project for students from the Faculty of Business and Economics.
Over a series of three lectures, Russell Hunter -Director, Campaign Delivery and Measurement, Kristy Yoon - Director Prepaid Retention and Loyalty and Andrew Branwhite– Director Brand Ideas & Activation provided insight into the company and its marketing and brand strategy.
At the end of the lecture series, students were asked to work in groups to come up with a loyalty rewards program for prepaid customers over the next 2 years.
The top three groups were invited to Optus Headquarters on Monday 16th June 2014 to present their proposal. Each group presented their findings to a panel of Optus executives including Russell, Kristy and Andrew giving them experience in managing a real project as well as teamwork, communication and presentation skills. The judges were pleased with all groups and found that one team in particular had raised some ideas which had previously been debated internally.
Throughout the morning, students were given a tour of Optus Headquarters in Macquarie Park and met by Alex Burrows, Director of Scientific Marketing who gave students some insight into how Optus is using data and analytics to provide brilliant service to its customers.
Not only this, students were also lucky enough to meet with MD - Customer, Vicki Brady who kindly shared her professional journey and gave some invaluable advise to the 3rd year students who are about to embark on their professional careers.
The opportunity to go to the Optus Campus and present to Russell and his colleagues was incredibly valuable. I expected a slightly intimidating boardroom, however being able to meet and hear from Optus employees relieved a lot of pressure as they communicated that they were really interested in our ideas.
The best part about the experience was receiving feedback straight from Optus. They were very specific and critical of our presentations which helped us understand exactly what they were after and cleared up any ambiguity we faced in the creative element of the assignment.
It was also interesting hearing about their tips for our working careers which instilled confidence in me and the directions I would like to pursue.
Lachlan McKay, Bachelor of Commerce
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