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Serious Games - Session 1 Finals

Intersective Serious Games in Business is an experience that uses game-thinking and game mechanics in non-game contexts in order to engage users and solve business problems. As part of the Serious Games in Business program, students work in teams, mentored by senior professionals, to explore a current real-world business issue and to develop an innovative business solution using gamification.

This semester, six teams were each allocated a mentor from Ernst & Young where they worked collaboratively over a period of 12 weeks. During the program students were required to:

  • Generate and test a portfolio of relevant gamification ideas for business experiences
  • Learn about design thinking and prototyping in practice
  • Develop and pitch a serious game/simulation concept to a panel of judges

This semester's final took place on Wednesday 4th June at Ernst & Young headquarters in Sydney CBD. Each Macquarie  team was required to pitch their ideas to an esteemed panel of judges that consisted on  Justin Greig (Partner, EY Advisory), Jo Smail (Director at EY) and Beau Leese (Head of Strategy and International, CSIRO).

There was a true buzz in the air while judges circulated around the room listening to each teams pitch.There were some creative and interactive pitches given on the day however after much deliberation, the judges all agreed on one winner. Team Essence Solutions,made up by Edwina Tan, Christopher Marlow, Atul Bishnoi, Matthew Freier and their EY mentor Sriram Lakshminaraynan, were named Serious Games Champions!

Their series of games were designed to assist organisations during the recruitment process. The games were aimed to test individual job applicant's response to range of scenario's including, how well an individual followed instructions, dealt with authority and how they responded to a stressful situation.

As winners of Serious Games, Team Essence will have lunch and a mentoring session with Tom Peach, Senior Manager, Strategy - EY.

Congratulations to Team Essence and to all teams who took part this semester.

Interested in taking part next semester?
Find out how to get involved in Serious Games.

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