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Department of Marketing and Management

Marketing and Management Staff Research Interests

Brand Management
Consumer Behaviour
Critical Management Studies
Cultural Diversity, Cross-cultural management and marketing
Customer Loyalty
Demographic Methods and Patterns in the local and global context
Diversity Management and Gender Issues
Employee Participation and Non-Union Voice
Employer Branding and Corporate Reputations
Employment Relations
Entrepreneurship and Creativity
Eye-tracking methods


Governance and Performance Management

Hedonic Consumption, Role of Emotions in Consumption
Higher Education, Developing Graduate Capabilities, Careers and Transition to work Unions, Work Integrated Learning
Human Resource Management (Policy, Strategy and Operations)
International Business (including Emerging economies, Foreign Direct Investment & Liberalisation Policies, Internationalisation strategies and strategic alliances, Internationalization, Off-shoring and HRM in multinational firms)
International Services: Quality and Management
Management Strategy, Organisational Change, Operations and Business Models
Marketing & Management Education (Curriculum mapping, Peer assessment, Simulations, Research-led teaching, Technology, Student engagement)
Marketing Analytics (which could include: PLS, SEM, Conjoint/Choice modeling, Network Analysis)
Marketing and Public Policy (Including harmful/controversial products)
Marketing Innovations & Research Methods
Migration (Labour market, mobility patterns and employment)
Organisational Studies: Theory, Structures and Behaviour
Relationship Marketing
Retail Strategy
Social Marketing 
Social Media: Law, Policy and Employment
Sustainability in Business, Corporate Social Responsibility and Ethics, Green HRM
Wisdom, Mindfulness, Religion and Spirituality in organisational life
Work and Family Policies

Workplace Law: WH&S and Discrimination