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Kay Naumann

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  • Title: Miss
  • Position: PhD Candidate - Department of Marketing and Management

Contact Details

Publications

journal toggle icon open Refereed Journal Articles

  • Naumann, K., and Bowden, J., [2015] "Exploring the process of customer engagement", Problems and Perspectives in Management, Issue 1 2015.
  • Bowden, J. L. H., Gabbott, M., and Naumann, K. [2014] "Service relationships and the customer disengagement engagement conundrum", Journal of Marketing Management, 1-33. doi: 10.1080/0267257X.2014.983143

chapters toggle icon open Book Chapters

  • Bowden, J., Naumann, K. and Luoma-aho, V. [2016] "Citizen engagement and civil networks: Faith-holders, Hate-holders and the Disengaged" - Forthcoming 2016: Book chapter in Contemporary Issues in Customer Engagement (Routledge) Eds. R.Brodie, L.Hollebeek & J. Conduit

conference toggle icon open Conferences and Presentations

  • Naumann, K. and Bowden, J-H., [2014] "Conceptualising customer engagement, disengagement and wellbeing within local government services: A transformative service approach", Paper presented at Australian and New Zealand Marketing Academy Annual Conference, (Griffith University, Brisbane, QLD, Australia) December
  • Naumann, K., Bowden, J. and Dagger, T. [2013] "The Process of Customer Engagement, Self-Brand Connections and Loyalty within Hedonic and Utilitarian Services" Best Paper- Presented at 3rd International Consumer-Brand Relationship Colloquium, (Rollins Collage, Florida, US) September 2013.
  • Naumann, K. and Bowden, J. [2013] "The Process of Customer Engagement, Self-Brand Connections and Loyalty within Hedonic and Utilitarian Services", Paper presented at Australian and New Zealand Marketing Academy Annual Conference, (Auckland University, Auckland, New Zealand) December 2013.
  • Bowden, J. and Naumann, K. [2013] "Us versus Them: the operation of customer engagement and customer disengagement within a local government service setting', Paper presented at Australian and New Zealand Marketing Academy Annual Conference, (Auckland University, Auckland, New Zealand) December 2013.
  • Bowden, J., Gabbott, M. and Naumann, K. [2013] "The customer engagement-disengagement conundrum across the service sector", Paper presented at Australian and New Zealand Marketing Academy Annual Conference, (Auckland University, Auckland, New Zealand) December 2013.

Student information

  • Load: PhD Student Full Time
  • Principal supervisor:

    Dr. Jana Bowden-Everson

  • Associate supervisor:

    Professor Mark Gabbott

  • Date of submission: 24/07/2017
  • Thesis title: Exploring the role of positive customer engagement, customer disengagement and negative customer engagement on consumer well-being within the social services: A TSR perspective.