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June Buchanan

Photo of June Buchanan
  • Title: Doctor
  • Position: Lecturer - Department of Marketing and Management

Contact Details

Profile

  • B.Com Marketing (Honours) at UNSW.
  • PhD at Macquarie University 2013.
  • Previous work experience: marketing consultant; advertising agency client contact; managed own company in Auckland , New Zealand; Lancome consultant; various other corporate roles.

Research awards

Teaching Awards

Faculty Award for Learning & Teaching 2009: Enhancement of student experience & significant contribution to the quality of student learning in Marketing Fundamentals MKTG101

Publications

journal toggle icon open Refereed Journal Articles

  • Buchanan, J, and Elliott, G. (2011), "Gambling, Citizens, Industry and the Government: A Review of the Gambling Literature", The International Journal of Interdisciplinary Social Sciences, Volume 5, Number 11, pp. 215-225
  • Buchanan, June and Jones, M. (2010), "The Efficacy of Utilising NVivo for Interview Data from the Electronic Gaming Industry in Two Jurisdictions", Review of Management Innovation and Creativity, Volume 3, Issue 5, pp. 1-15 (invited paper)
  • Carter, N., de Meyrick, J. and Buchanan, J. (2009), "Ethics Stance Amongst Senior Business and Marketing Students at Macquarie University 2005-2007, Review of Business Research journal 9(5), pp. 47-56
  • Buchanan, June, Elliott, G. and Johnson, L. (2009), "The Marketing of Legal But Potentially Harmful Products and Corporate Social Responsibility: The Gaming Industry View", The International Journal of Interdisciplinary Social Sciences 4(2), pp. 81-97
  • Walters, D and Buchanan, June (2001), "The New Economy, New Opportunities and New Structures", Management Decision, Vol.39, No. 10, pp. 818-833 (NB: Authors received a Highly Commended certificate for the paper)

conference toggle icon open Conferences and Presentations

  • Buchanan, June. (2016), "Money Laundering through Gambling Devices – Big Business in Australia and the U.S.A?", 16th International Conference on Gambling & Risk Taking
  • Buchanan, June and Jones, M. (2009), "The Use of Computer Supported analysis for Interview Data: A Cross-cultural Example from the Electronic Gaming Industry", Intellectbase International Consortium peer-reviewed conference proceedings, Volumn 8, Las Vegas, NV. USA, Dec. 17-19, 2009, pp. 160-169
  • Buchanan, June (2008), "Using Foucaldian Critical Discourse Analysis as a Methodology in Marketing", ANZMAC conference, University of Western Sydney, Dec. 2008
  • Buchanan, June and Johnson, L. (2007)"Corporate Social Responsibility and the Gaming Industry: A Contradiction in Terms?", ANZMAC Conference, University of Otago, Dunedin, New Zealand Dec.2007
  • de Meyrick, J., Carter, N. and Buchanan, June,(2007), "Ethical Stance Among Senior Business and Marketing Students at Macquarie University", ANZMAC Conference, University of Otago, Dunedin, New Zealand Dec.2007
  • Buchanan, June, (2007), "The Marketing of Legal but Potentially Harmful Products", Competitive Paper, Academy of Marketing Conference,Surrey, UK July 3-6
  • Buchanan, June (2006), "Marketing Strategies for Electronic Gaming Machines in the States of NSW, Australia", Working Paper, Academy of Marketing Conference, London, July
  • Buchanan, June,de Meyrick, J., and Carter, N. (2006),"Ethical Stance Among Senior Business and Marketing Students at Macquarie University", ANZMAC Conference, Brisbane, Australia, December 2006
  • Buchanan, June, de Meyrick, J., and Carter, N. (2005),"Ethical Stance Among Senior Business and Marketing Students at Macquarie University", ANZMAC Conference, Fremantle. Australia, December 2005
  • Buchanan, June, de Meyrick, J., and Carter, N. (2004),"Ethical Stance Among Senior Business and Marketing Students at Macquarie University", ANZMAC Conference, Wellington, New Zealand, November/December 2004
  • Buchanan, June, Carter, L., and Ng, S. (2004), "Marketing and Ethics in Not for Profit Organisations: An Australian Study", ANZMAC Conference, Wellington, New Zealand, November/December 2004
  • Buchanan, June and Ryan, P.(2002), "Private and Public Faces of Ethics:Convergence and Divergence", IIPE Conference
  • Walters, D. and Buchanan, June (2001), "Does the New Business Model Deliver Increased Value - to Everone?", Academy of International Business for South East Asia Region(AIBSEAR) Conference - Jakarta, Indonesia.
  • Buchanan, June and Walters, D.(2001), "The Role of Brands in the World of New Business Models", ANZMAC Conference, November, Auchland, New Zealand.

Affiliations / activities

Professional Affiliations

  • Australian Institute of Management (AIM) - member of the marketing committee 1999-2003.
  • Macquarie University Academic Representative on UniSuper Consultative Committee.

Professional Activities

  • Academic Advising
  • June has reviewed papers for the Journal of Business Ethics and International Gambling Studies.

Publications

Department of Business Research Papers

  • Buchanan, June(2001a), "If Emotions Do Play an Important Role in Decisions, What Implicaitons Does This Have for Communication Strategy Development and Tactical Implementation?" January, Macquarie Business Reserch Paper
  • Buchanan, June(2001b), "Using Values and Ideology in Advertising:Problems and Solutions", February, Macquarie Business Research Papers

Research Funded (Non-Refereed) Conference

  • $4000 Macquarie University Post-graduate Research Fund (PGRF) to attend the 13th International Conference on Gambling & Risk Taking at Lake Tahoe, Nevada, 22-26 May 2006, Abstract and paper submitted and accepted.

Presentations at Doctoral Colloquia

  • 2007 The Academy of Marketing Conference, Surrey, UK
  • 2007 ANZMAC, Dunedin, New Zealand
  • 2006 ANZMAC, Brisbane, Australia
  • 2006 The Academy of Marketing Conference, London, UK

Research Interests

  • Standardisation and Customisation
  • Ethics
  • Consumer Empowerment
  • Globalisation and the anti-globalisation, anti-corporatisation movements
  • Marketing of Legal but Potentially Harmful Products

Teaching Interests

Lecturing and Tutoring

  • Current: Unit Convenor and Lecturer MKTG209 (Global Marketing) and MKTG801 (International Marketing)
  • Previous teaching: Unit convenor and LIC for MKTG305 (Marketing Seminar)
  • 1999 - 2008: LIC and lecturing under- and post-graduate (unit co-ordinator) students in International Marketing; LIC and lecturing Warawara students in Marketing Fundamentals
  • 1995 - 1998: lecturing MBA and undergraduate students in Consumer Behaviour, Marketing Fundamentals, Marketing Strategy at UTS
  • 1994 - 1995: tutoring Consumer Behaviour at UNSW
  • Offshore Teaching: Mktg801 Hong Kong 2001 and 2003; BBA Programme in Singapore 2001

Overview of Academic Employment

  • 2011 Unit convenor and lecturer MKTG801(International Marketing). Unit convenor and lecturer MKTG209 (Global Marketing)
  • 2010 Unit Convenor and Lecturer MKTG209 (Global Marketing)
  • 2009 Semester 1: Unit convenor and Lecturer for MKTG101 and MKTG302
  • Semester 2: Unit convenor and Lecturer for MKT305(Marketing Seminar)
  • 2008 Semester 2: Unit  convenor and Lecturer for MKTG101(Marketing Fundamentals)
  • 2005 - 2008: Unit convenor and Lecturer for MKTG302(International Marketing)
  • 2005 Semester 2: Unit convenor and sole lecturer for BBA313(Marketing Management, Efficiency and Effectiveness)