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Leanne Carter

Photo of Leanne Carter
  • Title: Doctor
  • Positions:
    • Senior Lecturer - Department of Marketing and Management
    • Academic Director of PACE - Internships, Mentoring Programmes, Conference Panels and Work Integrated Learning

Contact Details

Areas of Expertise

  • Internal Marketing in public sector and for-profit and not-for-profit organisations
  • Social marketing
  • Peer Assessment in higher education.
  • Simulations in higher education.
  • Internships and Community Engagement

Profile

Leanne is a qualified educator and marketer who has 15 years experience in industry before entering the world of academia. She has worked for organisations such as McDonald's, Woolworths Ltd., Australian Direct Marketing Association and Yellow Pages in both line management and senior management roles. These roles involved the development and implementation of strategies for new systems, technologies, marketing and human resources. She commenced her university teaching career at the University of Western Sydney in 1998 before joining Macquarie University in 2001.

Leanne Carter has a Commerce Degree in Marketing with First Class honours obtained from the University of Western Sydney under the supervision of Professor Ian Wilkinson. The research investigated the sponsors of the Sydney 2000 Olympic Games. She also has a Diploma in Teaching from Sydney Teachers College, awarded with Distinction. Leanne has recently completed her PhD in Marketing which investigated interpersonal relational competence, internal market orientation and employee performance. Her supervisors were Dr David Gray and Associate Professor Peter Murray.

Some personal achievements Leanne has accomplished throughout her career include:

  • Reuter Roth Award, 1983 for Best Health Audio Visual Package. Awarded as part of the Diploma in Teaching.
  • First Prize, Best General Safety Training Video, 1987. Awarded by the International Congress of Occupational Health and Safety incorporating the Safety Institute of Australia.
  • Marketing Research Prize for outstanding achievement in Marketing Research, 1992. Awarded as part of the Bachelor of Commerce.
  • New Teacher Award for outstanding achievement in university teaching, 1998. Awarded to new teaching staff across the faculty for outstanding achievement.
  • Best Doctoral Paper at the Academy of Marketing Conference, UK, 2007.

Research awards

Awards

  • 2007 BEST PAPER AWARD
    • "Why Relationship Competence Matters: Improving Internal Market Orientation and Employee Performance", Doctoral Colloquium Presentation, Academy of Marketing Conference, Kingston Business School, Surrey, UK, July, 2007.
  • 1998 BEST NEW TEACHER AWARD
    • New Teacher Award for outstanding achievement in university teaching, 1998. Awarded to new teaching staff across the faculty for outstanding achievement. University of Western Sydney- Nirimba Campus.

Research areas

Leanne's research interests to date cover marketing orientation, organisational learning theories, interpersonal relational competence and learning and teaching areas of simulations and peer assessment. Currently her focus is on social marketing and the not-for-profit and public sectors and the application of these theories.

Previously Leanne has published in the area of internal marketing, as well as social marketing and specifically, the Sponsorship of Sydney 2000 Olympic Games.

Research Interests

Leanne has published in the areas of internal marketing, market orientation, organizational learning, and teaching and learning in both Australia and overseas. Her current research interests include: social marketing, wellbeing, internal marketing and the enhancement of teaching and learning through internships and community engagement. She is currently writing a textbook on Social Marketing with Associate Professor Cynthia Webster.

Research Areas

Marketing

  • Internal Marketing
  • Market Orientation

Management

  • Enhancing employee performance
  • Organisational learning
  • Interpersonal relational competence

Learning and Teaching

  • Simulations
  • Peer Assessment

Publications

journal toggle icon open Refereed Journal Articles

  • Murray, P., Gray, D., Carter, L. and Miller, K. (2012) "Rethinking market orientation through learning practices", International Journal of Organisational Behaviour, Volume 17 (3), 8-32 ISSN 1440-5377
  • Carter, L. and Gray, D. (2007) "Internal Market Orientation: Initiating and Enhancing Relationships", The Marketing Review, Westburn Publishers, UK., Vol 7, No. 4, 385-400.
  • Daruwalla, P., Carter, L. and Howlett, D., (2006) "Business education: enhancing learning through simulations from an Australian perspective", International Journal of Business Research, Vol. V, No. 1, pp 27-37.
  • Murray, P. and Carter, L. (2005) "Improving Marketing Intelligence through Learning Systems and Knowledge Communities in Not-for-Profit Workplaces (Paper A)," Journal of Workplace Learning, November, Vol. 17 Issue 7, 421- 435.

conference toggle icon open Conferences and Presentations

  • Carter, L. & Gray, D.M. (2009) "Keys to Relational Competence in Internal Marketing", Proceedings from Australian New Zealand Marketing Academy Annual Conference (ANZMAC), Melbourne December 2009.
  • Carter, L., & Gray, D.M. (2008) "Relational Competence, Learning, and Management-Employee Reciprocity: Extending the IMO scales Improving Internal Market Orientation", Proceedings from Academy of Marketing Annual Conference, Aberdeen, July 2008.
  • Carter, L. and Gray, D. (2007) "Internal Market Orientation: Initiating and Enhancing Relationships within the Firm", Marketing Theory into Practice, Academy of Marketing Conference, July, Surrey, UK, ISBN1-872058-09-4.
  • Carter, L. and Murray, P. (2007) "Defining Market Orientation Success through Learning Cultures", Marketing Theory into Practice, Academy of Marketing Conference, July, Surrey, UK, ISBN1-872058-09-4.
  • Carter, L. and Gray, D. (2007) "Putting Relational Competence into Internal Marketing" December ANZMAC Conference, Dunedin, New Zealand.
  • Murray, P., and Carter, L. (2005) "Inter-organisational learning competencies for market orientation: Developmental theory", Convergence and Divergence of Management Theory and Practice, 7 th -10 th December, Australia and New Zealand Academy of Management Conference, Canberra, Australia, ISBN 1 74088 245 8.
  • Howlett, D., Daruwalla, P., and Carter, L., (2005) "The role of criteria in peer assessments in management education and development: Implications, considerations and findings", Convergence and Divergence of Management Theory and Practice, 7 th -10 th December, Australia and New Zealand Academy of Management Conference, Canberra, Australia, ISBN 1 74088 245 8.
  • Buchanan, J., Carter, L., and Ng, S. (2004) "Marketing and Ethics in Not-for-Profit Organisations: An Australian Study, Marketing Accountabilities and Responsibilities, 29 November-1 December, ANZMAC Conference, Wellington, New Zealand, (NOMINATED FOR BEST PAPER AWARD).
  • Carter, L., Howlett, D., and Daruwalla, P. (2004) "Evaluations of a Peer Assessment Instrument on Group Work for Marketing and Management Students: a Multi-Institutional Study", Marketing Accountabilities and Responsibilities, 29 November-1 December, ANZMAC Conference, Wellington, New Zealand.
  • Murray, P and Carter, L. (2004) Improving Marketing intelligence through Learning Systems and Knowledge Communities in a Not-for-Profit Workplace," Continuous Innovation:Strategic Priorities for the Global Knowledge Economy, 5 th International CiNet Conference, September 22-25, Sydney, Australia.
  • Carter, L., (2003), "Marketing orientation, societal orientation and organisational learning, in the not for profit/public sector". Celebration of Ehrenberg and Bass,. Marketing Discoveries, Knowledge and Contribution, ANZMAC, 2003 Conference, Adelaide, Australia.
  • Roberts, Z., & Carter, L., (2003) "The impact of technology-based systems on relationship marketing in the banking sector." Celebration of Ehrenberg and Bass, Marketing Discoveries, Knowledge and Contribution ANZMAC Conference, Adelaide, Australia.
  • Roberts, Z., & Carter, L., (2003), "Do loyalty programs build a long-term relationship with customers? A banking perspective." Celebration of Ehrenberg and Bass, Marketing Discoveries, Knowledge and Contribution, ANZMAC, 2003 Conference, Adelaide, Australia.
  • Murray, P., & Carter, L., (2002) "Marketing Orientation and Organisational Learning: Conceptual Theory Development," Marketing Theory, ANZMAC, December, Melbourne, Australia.
  • Wilkinson, I.F., & Carter, L., (2001), "The attitudes and beliefs of the sponsors of the Sydney 2000 Olympic Games towards managing their sponsorship," Bridging Marketing Theory and Practice, ANZMAC, Auckland, New Zealand.
  • Wilkinson, I.F., & Carter, L., (2000), "Sponsorship and the Sydney 2000 Olympic Games," Visionary Marketing for the 21 st Century: Facing the Challenge, ANZMAC, Gold Coast, Australia.

Affiliations / activities

  • Australian and New Zealand Marketing Academy
  • Australian and New Zealand Academy of Management
  • Academy of Marketing- UK

Leanne has been a reviewer for the following journals and peer-reviewed conferences:

  • Journal of Management and Organisation
  • Australian and New Zealand Academy of Management Conference
  • Australia and New Zealand Marketing Academy Conference

Community engagement

In her time as a university lecturer, Leanne had made a contribution to literacy enhancement of students and teaching innovations during work on various committees. In addition, she was the Marketing Discipline Co-ordinator as was responsible for the design and implementation of the new marketing major. She is currently the co-ordinator for Internships in the Department of Marketing and Management. To date, over 20 internships have been established with industry for the students within the department.


phd supervision toggle icon open PhD Student Supervision

Current Research Students

  • PhD student, Lauren Gellatly, Thesis investigating Internal Marketing and Employee Wellbeing. (joint supervision with Dr Steven D'Alessandro)

Completed Research Students

  • 2010 Honours Student, Lauren Gellatly; Internal Marketing and Employee Performance in the Public Sector.
  • 2004 Honours Student, Stanley Ng; Marketing and Ethics in Not-for-Profit Organisations. (joint supervision with Associate Professor Mark Jones); (Conference Paper associated with this thesis was NOMINATED FOR BEST PAPER AWARD)

Media Mentions

Publications

Seminar Presentations

  • “Why Relationship Competence Matters: Improving Internal Market Orientation and Employee Performance”, Doctoral Colloquium Presentation, Academy of Marketing Conference, Kingston Business School, Surrey, UK, July, 2007. WON BEST PAPER AWARD
  • “Inter-organisational learning competencies, Collaboration and Marketing Orientation in the Public Sector” Presentation to the School of Management, Charles Sturt University, July, 2005.

Working Papers

  • Murray, P. & Carter, L., (2004), “Improving Marketing Intelligence through Learning Systems and Knowledge Communities in a Not-for Profit Workplace,” Department of Business, Macquarie Business Research Papers, Number 3/2004, ISBN 1 86408 923 7

Other Articles

  • Carter, L. (2000), Issues confronting the Retailers of the Blacktown Local Government Area", Western Sydney Research Institute Journal, July, 2000

Teaching

Leanne is involved in teaching subjects in marketing at both undergraduate and postgraduate level. Subject areas include Marketing Principles, Marketing Management, Social Marketing and Sustainability, Retailing, Channels of Distribution, Sales Management and Professional and Community Engagement.

  • Marketing Fundamentals
  • Marketing Strategy
  • Retailing
  • Distribution
  • Community Engagement
  • Management Fundamentals

Lecturing and Tutoring

2011- Lecturer-in-Charge &/or Lecturer

  • Marketing Management and Managerial Marketing
  • Sales Management
  • Channels of Distribution
  • Marketing Fundamentals
  • Professional and Community Engagement
  • Leadership and Community Engagement

2010- Lecturer-in-Charge &/or Lecturer

  • Social Marketing and Sustainability
  • Marketing Management
  • Sales Management
  • Retail Operations
  • Channels of Distribution
  • Marketing Fundamentals
  • Professional and Community Engagement

2001-2009 Lecturer-in-Charge &/or Lecturer:

  • Managerial Marketing
  • Distribution Decisions
  • Product and Pricing Decisions
  • Marketing Principles

1998-2000 Lecturer-in-Charge &/or Lecturer

  • Marketing Principles
  • Marketing Strategy
  • Brand Management
  • Marketing Planning Project
  • Channels of Distribution
  • Retail Management
  • Principles of Management
  • Organisational Behaviour
  • Human Resource Management

Overview of Academic Employment

  • 2006 Appointed Lecturer in Marketing, Deapartment of Business (now the Department of Marketing and Management), Faculty of Business and Economics, Macquarie University.
  • 2001 Appointed Associate Lecturer in Marketing, Department of Business, Faculty of Economic and Financial Studies (now the Faculty of Business and Economics), Macquarie University.  
  • 2000 Appointed to continuing position, Associate Lecturer in Marketing, School of Management, University of Western Sydney, Nirimba Campus..
  • 1999 Associate Lecturer (contract position) in Marketing, School of Management, University of Western Sydney, Nirimba Campus.
  • 1998 Appointed Casual Lecturer and Tutor, School of Management, University of Western Sydney, Nirimba and Hawkesbury Campuses.