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Eun-kyung Seo


Contact Staff

  • Title: Ms
  • Position: PhD Student - Department of Marketing and Management

Contact Details

Student information

  • Load: PhD Student Full Time
  • Principal supervisor: Dr. Alison Barnes
  • Associate supervisor: Associate Professor Cynthia Webster
  • Date of submission: 02/05/2014
  • Thesis title: The Impact of Culture on Equity Sensitivity Perceptions and Work Outcomes in Australia



The Australian workforce is increasingly ethnically diverse. This diversity has led to the need to develop fair and equitable reward systems that motivate staff and satisfy employees’ needs. Finding a means to improve equity in remuneration is one of the most significant challenge facing the health care sector. The purpose of this study is to empirically test individual differences to ascertain how employee attitudes differ with regard to equity sensitivity orientations and how diverse cultural backgrounds may influence employee perception of fairness.


Using equity sensitivity this study will examine individual differences between staff from diverse cultures and the impact on work outcomes in the Australian healthcare industry.

Key literature / theoretical perspective

This study will contribute to development of theoretical insight into equity sensitivity theory.


This study will use a quantitative approach to test hypotheses through making use of a set of questions designed to generate the data necessary to accomplish the objectives of the research project.


The findings may not only help demonstrate the practicability of equity sensitivity theory, but identify the different reactions of workers to the existence of inequity.

Research limitations/implications

The study will be limited to the experiences of large-scale corporate organizations, and health professionals located in Sydney, Australia.

Practical and Social implications

This study makes multiple contributions to existing research on equitable reward systems capacity to enhance the performance of organizations. The study may assist management to effectively motivate employees.

Key words

Healthcare, Equity Sensitivity Theory, Work Outcomes