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Workshop on Meta-analysis by Prof Martin Eisend

Research Seminars - business and economics
  • Topic: Workshop on Meta-analysis by Prof Martin Eisend
  • Speaker:

    Professor Martin Eisend

  • Venue:Building E4A, Room 523, Macquarie University
  • Time: 10.30am - 5.00pm

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Meta-analysis have become increasingly popular in many fields of the social sciences. The results of meta-analyses attract substantial interest by both scholars and practitioners, as indicated by high citation numbers and widespread dissemination in the media.

Martin Eisend

By summarizing results drawn from a set of studies concerning a specific topic and by discovering and explaining consistencies and inconsistencies of those results, meta-analysis is an essential step in the process of knowledge accumulation, theory building and theory testing in science, linking past research with future scientific endeavors.

Participants of this course will learn how to conduct a meta-analysis. To this aim, we follow a step by step procedure, including the definition of a research question for a meta-analysis, literature search and study coding, data preparation and analysis. Participants will further learn how to evaluate meta-analyses the literature.

Martin Eisend is a professor of marketing at the European University Viadrina in Frankfurt (Oder), Germany. His research focuses on consumer behavior and marketing communication, in particular on effects of advertising messages and strategies (e.g., humor, repetition) and societal issues of advertising (e.g., gender roles). His methodological expertise lies in methods of empirical generalizations, in particular meta-analyses.

For more information please contact: Ammy Kwong at


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