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James Turton

First Name: James
Surname: Turton
Department Dept of Accounting and Corporate Governance
Supervisor(s): Dr Kay-wah Chan , Dr Verity Greenwood

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Paper Title

An Examination of Geographical Indications Legislation for Wine

Abstract

Region-specific products such as Champagne are often bought by consumers seeking a unique product experience. Consumers therefore rely on the product being authentic. GIs act as a quality signal to provide legal certification that the product is authentic: that it is from the region specified and of the quality standard reflected by the label. Thus GIs also provide the legal assurance desired by consumers purchasing these special products (often at a premium). It is therefore imperative that GI legislation keeps pace with developments in wine production techniques and the areas where wine is being produced. This paper presents a unique contribution to current debates using theoretical perspectives from economics, marketing, and anthropology. This paper finds that current GI legislation has been reasonably successful in assisting wine producers in promoting quality standards relating to region-specific products such as wine. However, several challenges remain relating to the appropriate level of GI protection afforded to producers and the promotion of new grape-styles and production areas as the climate changes over time. The future success of the wine industry is dependent on these areas being addressed.

Purpose

The purpose of this paper is to provide an examination of current Geographical Indications (GIs) legislation in France, the United States and Australia.

Keywords

Geographical indications, wine production, country/region of origin effects