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Mark Tayar

First Name: Mark
Surname: Tayar
Department Dept of Marketing and Management
Supervisor(s): Dr Robert Jack ,

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Paper Title

Institutional forces progressing, constraining or reversing internationalisation for Australian universities


The purpose of this study is to explain how and why Australian universities internationalise and in some cases deinternationalise.


This study synthesises models from international business and higher education to gain new insights into university decision-making and to understand catalysts for increases and decreases in market commitment levels.

Key literature/theoretical perspective

This study applies new institutional theory to internationalisation process models to investigate how coercive, normative and mimetic forces impact market entry.


Qualitative case studies are employed using semi-structured interviews with senior university managers as well as archival data.


Coercive host and home governments are found to impact internationalisation through accreditation processes. Normative pursuits of a particular external identity are found to impact university market commitment. Mimetic pressures, especially success and failure of similar universities, influence levels of market commitment with knowledge of failed competitors weighing heavily on the minds of decision-makers.

Research limitations/implications

This research may only be generalisable across one industry in one country.

Practical and Social implications

This research should help inform higher education policy and practice as well as contribute to the understanding of new institutional theory and its usefulness to researchers in both higher education and international business.


internationalisation, higher education, institutional theory