Past FASTRACK Ideas
Scope - Automotive Industry
Concept:Scope links manufacturers, dealers and consumers to increase profitability of after-sales services and improve customer retention rates.
3 primary benefits:
- Dealerships identify good used-car stock for trade-ins
- Dealerships effectively compete in the collaborative consumption market
- Provide greater post-sale service packages (car maintenance, roadside assist)
MyAd - Retail Advertising
MyAd is a mobile application designed to deliver the right ad, at the right time, at the right time, to the right customer.
Use a public WiFi connection to a mobile phone to identify potential customers in your area. Customers opt-in to recieve notification from categories they are interested in. Send them a push notification to alert them to your shop and any special promotions you have.
Benefits to the customer, retailers, shopping centres, and Deloitte.