Undergraduate Marketing

Marketing and Management Quicklinks

Hear from a student - Liz Lenert: studying our Bachelor of Commerce in Marketing degree

Marketing is about satisfying the wants and needs of customers. The study of marketing involves understanding how management personnel in an organisation identify and anticipate customers’ needs. Marketing students learn how to organise resources to ensure that those needs are satisfied in a way that builds a long-term, mutually rewarding relationship between the customer and the organisation.

Accreditation

Our Bachelor of Commerce majoring in Marketing has been recognised by:

the Australian Marketing Institute (AMI)
the AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries.

The AMI accreditation also recognises the program as meeting its requirements for marketing course content and quality assurance. Macquarie is the only university in Australia to have AMI accreditation.

Marketing at Macquarie

Marketing is one of ten majors belonging to Macquarie’s Bachelor of Commerce. Students may choose to study the Bachelor of Commerce with a single major in Marketing or do a double major. Both options amount to the same workload and are over 3 years full time.

Single degrees:

Bachelor of Commerce - Majoring in:
Bachelor of Business Administration

Marketing and Management Double Degrees:

Popular combinations with Marketing include:

Students are encouraged to combine the Bachelor of Commerce with other degrees to form double degrees and to combine the Bachelor of Commerce with Laws for a combined degree. Double degrees give you a wonderful opportunity to study a range of discipline areas. For example, a Bachelor of Arts with a Bachelor of Commerce (Marketing) gives you a deep insight into why we buy products.

What can you study in a Marketing major?

The major looks at the evolution of marketing thought from production orientation to its current state. It covers:

Brand management
Consumer behaviour
Customer relationship management
Financial accounting
Integrated marketing communications
Introductory statistics
Marketing fundamentals
Marketing management and metrics
Marketing research
Marketing strategy
Microeconomic principles
Social marketing and sustainability

Where can you go with a Marketing major?

Every sector of the economy recruits marketing graduates. Roles are diverse and include:

Account/relationship management
Advertising
Brand management
Direct marketing
Marketing communications consulting
Market research
New product development
Product management

Employment growth is particularly strong in consumer services, especially financial services and tourism and hospitality. Marketing qualifications are easily transportable when seeking work outside Australia. Marketing and sales represent over 6% of projected employment growth in the next two years.

How much can you earn with a Marketing major?

Over 77% of our final year students have found employment. A new marketing graduate may earn up to $70,000 a year with the average starting salary around $45,000. Marketing Directors have an earning potential of over $150,000 p.a.

The MyCareer Salary Centre shows that if you’re in marketing you will most likely earn more than your counterparts working in accounting, law or property. The industry is expected to be one of the biggest providers of new jobs between now and 2011. Average salaries in marketing subsectors as at April 2010:

Brand Management	$81,015
Direct Marketing	$72,780
Market Research and Analysis	$89,101
Management	$103,024
Marketing Strategy	$94,467
Product Management	$98,292

More about undergraduate study at Macquarie.