Bachelor of Commerce majoring in Marketing and Demography
Kirsty joined Sweeney Research in January 2008 as a graduate research consultant. In 2006, she completed a Bachelor of Commerce majoring in Marketing and Demography at Macquarie University. Kirsty then undertook a marketing focused Honours degree in Commerce in 2007 and graduated with First Class Honours. Her academic research focused on a longitudinal quantitative analysis of the effectiveness of customer loyalty programs in the retail grocery sector.
Whilst completing her Honours degree, Kirsty co-authored two international conference papers with one nominated for best paper. Prior to Kirsty joining Sweeney Research, she worked at The Nielsen Company on the Living in Australia study (also known as the Household, Income and Labour Dynamics in Australia study) for two years.
At Sweeney Research, Kirsty works on both qualitative and quantitative research in a variety of areas including branding, advertising, communications, new product development, concept testing, consumer segmentation and also multivariate research.
Learn more about studying undergraduate Demography at Macquarie.