Jana Bowden

PhD and Masters Supervision

Naumann, K. - Conceptualisation and measurement of consumer engagement, disengagement and negative engagement. 2013 F/T, PHD;MKMT - Supervision PhD – Principal, M. Gabbott - Associate.
Jaafar-Ng, M. – The effect of brand transgression on consumer engagement within social media. 2017 F/T, PHD; MKMT – Supervision Master of Research – Principal.

Completed Honours 2012, Kay Naumann; Awarded a First Class Grade. Title: Exploring the operation of customer engagement across multiple service sectors.
Completed Honours 2011, Duncan Moore; Title: Understanding the role of relationship orientation on relationship marketing outcomes in the Australian higher education sector.

Stay on the bright side of the customer engagement road, BusinessPropel.com.au, NSW Business Chamber, November, 2016, online interview with Dr Ray Welling
Chronological is so yesterday: what the Instagram change means for brand managers, Marketingmag.com.au, Opinion Editorial, March 2016, online
Jekyll and Hyde: the double-edged sword of social media, Marketingmag.com.au, Opinion Editorial, May 2016, online
Bank ad campaigns backfire: customers dissatisfied, ready to leave experts say,The Sydney Morning Herald, April 22, 2015, interview with Esther Han
Bank dissatisfaction, radio interview with Stuart Bocking for 2UE, 2015
The Achilles Heel of bank satisfaction polling, Marketingmag.com.au, Opinion Editorial, April 2015, online
Banking satisfaction scores reach record highs, but are we measuring the right thing? Marketingmag.com.au, Opinion Editorial, April 2015, online

2013 Appointed to Senior Lecturer in Marketing (continuing), Macquarie University
2009 appointed Lecturer in Marketing (Continuing), Macquarie University
2006 Faculty Scholarship - Doctoral program, Macquarie University