O'Cass, Aron

Lee, T, O’Cass, A and Sok, P. 2017. Unpacking brand management superiority: Examining the interplay of brand orientation, formalisation and brand management capabilities, European Journal of Marketing, 51 (1), 177-199, [ABDC rank A*]

Heirati, N, O’Cass, A, Schoefer, K and Siahtiri, V. 2016. Do professional service firms benefit from customer and supplier collaboration in competitive, turbulent environments?, Industrial Marketing Management, 55, 50-58, [ABDC rank A*]

Lee, WJ, O’Cass, A and Sok, P. 2016. Why doesn’t our branding pay off: Optimising the effects of branding through innovation, European Journal of Marketing, 40 (3/4), 509-529. [ABDC rank A*]

Ahmadi, H and O’Cass, A. 2016. The role of entrepreneurial marketing in new technology ventures first product commercialisation, Journal of Strategic Marketing, 24 (1), 47-60. [ABDC rank A]

Heirati, N and O’Cass, A. 2016. Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy, Asia Pacific Journal of Management, 1-23, 33: 411. doi:10.1007/s10490-015-9437-9. [ABDC rank A]

Sok, P and O’Cass, A. 2015. Examining the New Product Innovation - Performance Relationship: Optimizing the Role of Individual-level Creativity and Attention-to-Detail. Industrial Marketing Management, 47, 156-165. [ABDC rank A*]

Carlson, J, O’Cass, A and Ahrholdt, D. 2015. Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination, Journal of  Retailing & Consumer Services, 27, 90-102. [ABDC rank A]

O’Cass, A and Sok, P. The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth, International Small Business Journal (in press). [ABDC rank A]

Sok, P, O’Cass, A and Miles, M. 2015. The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies. Journal of Small Business Management, doi: 10.1111/jsbm.12172, 1-22 [ABDC rank A]

O’Cass, A and Sok, P, 2015. An Exploratory Study into Managing Value Creation in Tourism Service Firms: Understanding Value Creation Phases as the Intersection of the Tourism  Service Firm and Their Customers, Tourism Management, 51, 186-200  [ABDC rank A*]

O’Cass, A and Sok, P. 2015. Achieving service quality through service innovation exploration-exploitation: The critical role of employee empowerment and slack resources, Journal of Services Marketing, 29 (2), 137-149. [ABDC rank A]

O’Cass, A, Ngo, L and Siahtiri, V. 2015. Marketing resource-capability complementarity and firm performance in B2B firms, Journal of Business and Industrial Marketing, 30 (2), 194-207. [ABDC rank A]

O’Cass, A and Griffin, D.2015.Eliciting positive social change: marketing’s capacity to drive prosocial behaviours, Marketing Intelligence and Planning, 33(5), 826-843. [ABDC rank A]

O’Cass, A, Heirati, N and Ngo, L. 2014. New product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Industrial Marketing Management, 43 (5), 862-872. [ABDC rank A*]

Siahtiri, V, O’Cass, A and Ngo, L. 2014. Exploring the Roles of Marketing and Selling Capabilities in Delivering Critical Customer Centric Performance and Brand Performance Outcomes for B2B Firms, Journal of Strategic Marketing, 22 (5), 379-395 [ABDC rank A]

O’Cass, A., Siahtiri, V. 2014.  Are Young Adult Chinese Status and Fashion Clothing Brand Conscious? Journal of Fashion Marketing and Management, 18 (3), 284-300. [ABDC rank B]

O’Cass, A, Heirati, N and Ngo, L. Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance, Journal of Business and Industrial Marketing, 30 (1), 60-71. [ABDC rank A]

Ahmadi, H, O'Cass, A and Miles, M. 2014, Product resource-capability complementarity, integration mechanisms, and first product advantage, Journal of Business Research, 67(5), 704-709. [ABCD rank A]

Griffin, D,  Grace, D and O’Cass, A. 2014. Blood donation: Comparing individual characteristics, attitudes and feelings of donors and non-donors, Health Marketing Quarterly, 31, 197-212. [ABDC rank B]

Meshram, K and O’Cass, A. 2013. Exploring civic engagement through seniors’ good citizenship behaviour within clubs, Journal of Nonprofit and Public Sector Marketing, 25 (3), 256-283. [ABDC rank B]

Heirati, N, O’Cass, A and Ngo, L. 2013. The contingent value of marketing and social networking capabilities in firm performance, Journal of Strategic Marketing, 21 (1), 82–98. [ABDC rank A]

Ngo, L and O’Cass, A. 2013. Innovation and business success: the mediation role of customer participation, Journal of Business Research, 66 (8), 1134-1142. [ABDC rank A]

O'Cass, A, Song, M and Yuan, L. 2013. Anatomy of service innovation: Introduction to the special issue, Journal of Business Research, 66 (8), 1060-1062. [ABDC rank A]

Sok, P, O’Cass, A and Sok, M. 2013. Achieving superior SME performance: Overarching role of marketing, innovation and learning capabilities, Australasian Marketing Journal, 21, 161-167. [ABDC rank B]

O’Cass, A., Siahtiri, V. 2013. In search of status through brands of Western and Asian origins: Examining the changing face of consumption In Chinese young adults, Journal of Retailing and Consumer Services, 20 (6), 505-515.  [ABDC rank A]

O’Cass, A and Sok, P. 2013. Exploring innovation driven value creation in B2B service firms: Examining the roles of the manager, employees and customers in value creation, Journal of Business Research, 66 (8), 1074-1084. [ABDC rank A]

Hierati, N, O’Cass, A and Ngo, L. 2013. The contingent value of marketing and social networking capabilities in firm performance, Journal of Strategic Marketing, 21 (1), 82-98. [ABDC rank A]

O’Cass, A, Lee, W, Siahtiri, V.2013. Can Islam and status consumption live together in the house of fashion clothing? Journal of Fashion Marketing and Management, 17 (4), 440-459. [ABDC rank B]

Meshram, K and O’Cass, A. 2013. Empowering Senior Citizens Via Third Places: Research Driven Model Development Of Seniors Empowerment And Social Engagement In Social Places, Journal of Services Marketing, 27 (2), 141-154. [ABDC rank A]

Sok, P and O’Cass, A. 2012. Examining the role of within functional area resource-capability combination in achieving customer and product based performance outcomes, Journal of Strategic Marketing, 20 (4), 345-363. [ABDC rank A]

O’Cass, A, Ngo, L and Hierati, N. 2012. Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country context, Australasian Marketing Journal, 20, 224-233. [ABDC rank B]

O’Cass, A, Ngo, L and Siahtiri, V. 2012. Examining the marketing planning – marketing capability interface and customer-centric performance in SMEs, Journal of Strategic Marketing, 20 (6), 463-481. [ABDC rank A]

O’Shaugnessy, N, Baines, P, O’Cass, A and Ormrod, R. 2012.Political Marketing Orientation: Confusions, Complications, and Criticisms, Journal of Political Marketing, 11, 353-366.  [ABDC rank C]

O'Cass, A and Carlson, J. 2012. An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model, Journal of Services Marketing, 26 (6), 419 – 434. [ABDC rank A]

Carlson, J and O’Cass, A. 2012. Optimizing the online channel in professional sport to create trust and loyal consumers: The role of the sport brand and service quality, Journal of Sport Management, 26, 463-478. [ABDC rank A*]

Ngo, L and O’Cass, A. 2012. In Search of Innovation and Customer-Related Performance Superiority: The Role of Market Orientation, Marketing Capability and Innovation Capability Interactions, Journal of Product Innovation Management, 29 (5), 861-877. [ABDC rank A*]

Ngo, L and O’Cass, A. 2012. Performance implications of market orientation, marketing resources, and marketing capabilities, Journal of Marketing Management, 28 (1-2), 173-187. [ABDC rank A]

O’Cass, A and Carlson, J. 2012. An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth, Australasian Marketing Journal, 20, 28-36. [ABDC rank B]

Carlson, J and O’Cass, A. 2011. Managing website performances: taking account of the contingency role of branding in multichannel retailing, Journal of Consumer Marketing, 28 (7) (2011) 524–531. [ABDC rank B]

O’Cass, A and Ngo, L. 2011. Examining the Firms’ Value Creation Process: A Managerial Perspective of the Firms’ Value Offering Strategy and Performance, British Journal of Management, 22 (4), 646-671. [ABDC rank A]

Carlson, J and O’Cass, A. 2011. Creating Commercially Compelling Website-Service Encounters:  An Examination of the Effect of Website-Service Interface Performance Components on Flow Experiences. Electronic Markets. The International Journal on Networked Business, 21, 237-253. [ABDC rank A]

Sok, P and O’Cass, A. 2011. Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity, Industrial Marketing Management, 40 (8), 1285-1293. [ABDC rank A*]

O’Cass, A and Ngo, L. 2011. Winning through innovation and marketing: lessons from Australia and Vietnam, Industrial Marketing Management, 40, 1319-1329. [ABDC rank A*]

Ngo, L and O’Cass, A. 2011. The relationship between business orientations and brand performance: A cross-national perspective, Journal of Asia Pacific Marketing and Logistics, 23 (5), 684-713. [ABDC rank B]

Sok, P and O’Cass, A. 2011. Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability, Journal of Services Marketing, 25 (7), 528-539. [ABDC rank A]

O’Cass, A and Ngo, L. 2011. Achieving customer satisfaction in services firms via branding capability and customer empowerment, Journal of Services Marketing, 25 (7), 489-496. [ABDC rank A]

Carlson, J and O'Cass, A. 2011. Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators, Managing Service Quality: An International Journal, 21 (3), 264-286. [ABCD rank A]

Carlson, J and O'Cass, A. 2011. Extrapolating a framework for understanding e-service quality, its antecedents, consequences, and mediators, Managing Service Quality: An International Journal, 21 (3), 264-286. [ABCD rank A]

O’Cass, A and Voola, R. 2011. Explications of Political Market Orientation and Political Brand Orientation via the Resource Based View of the Political Party , Journal of Marketing Management, 27 (5), 627-645. [ABDC rank A]

O’Cass, A, and Weerawardena, J. 2010. The Dynamics of Industry Forces, Marketing Strategy and Brand Performance, Journal of Industrial Marketing Management, 39, 571-581. [ABDC rank A*]

Griffin, D and O’Cass, A. 2010. An exploration of personality and speed limit compliance, Journal of Non-Profit & Public Sector Marketing, 22 (4), 336- 353. [ABDC rank B]

Terawatanavong, C, Whitwell, G, Widing, R and O’Cass, A. 2011. BusinessTechnological Turbulence, Supplier Market Orientation, and Buyer Satisfaction, Journal of Business Research, 64 (8), 911-918. [ABDC rank A]

Ngo, L and O’Cass, A. 2010. Value Creation Architecture and Engineering: A Business Model Encompassing the Firm-Customer Dyad, European Business Review, 22 (5), 496-514. [ABDC rank B]

O’Cass, A and Carlson, J. 2010. Examining the Effects of Website Induced Flow In Professional Sporting Team Websites, Journal of Internet Research, 20 (2), 115-134. [ABDC rank A]

Voola, R and O’Cass, A. 2010. Implementing competitive strategies: the role of responsive and proactive market orientations, European Journal of Marketing, 44 (1/2), 245-266. [ABDC rank A*]

Carlson, J and O’Cass, A. 2010. An Investigation of the relationships between e-service quality, satisfaction, attitudes and behaviours in B2C Internet commerce, Journal of Services Marketing, 24 (2), 112-127. [ABDC rank A]

O’Cass, A and Weerawardena, J. 2009. Examining the Role of International Entrepreneurship, Innovation and International Market Performance in SME Internationalisation, European Journal of Marketing, 43 (11/12), 1325-1348. [ABDC rank A*]

O’Cass, A. A 2009. Resource Based View of the Political Party and Value Creation for the Voter-Citizen: An Integrated Framework for Political Marketing, Marketing Theory, 9 (2), 189-209. [ABDC rank A]

Ngo, L and O’Cass, A. 2009. Creating Value Offering via Operant Resource-Based Capabilities, Industrial Marketing Management, 38 (1), 45-59. [ABDC rank A*]

Ward, A, Pecotich, A, O’Cass, A and Julian, C. A. 2008. Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise, Journal of Macromarketing, 28, 258-274. [ABDC rank A]

O’Cass, A and Choy, E. (2008) Studying Chinese Generation Y Consumers Consumer Involvement in Fashion Clothing and Brand Status, Journal of Product and Brand Management, 17 (5), 341-352. [ABDC rank B]

O’Cass, A and Grace, D. 2008. Studying the Role of the Retail Store Service Experience: Issues of value, satisfaction and Self-Image - Retail Store Image, Psychology & Marketing,  25 (6), 521-537. [ABDC rank A]

O’Cass, A and Ngo, L. (2007) Market Orientation versus Innovative Culture:  Two Routes to Superior Brand Performance, European Journal of Marketing, 41 (7/8), 868-887. [ABDC rank A*]

O’Cass, A and Ngo, L. 2007  Balancing External Adaptation and Internal Effectiveness: Achieving Better Brand Performance. Journal of  Business Research, 60 (1), 11-20. [ABDC rank A]

Weerawardena, J, O’Cass, A and Julian, C. (2006) Does industry matter? Examining the role of industry structure in innovation-based competitive marketing strategy, Journal of Business Research, 59, 37-45. [ABDC rank A]

Brown, U and O’Cass, A. (2006) Foreign Wine Consumption in Australia: The Influence of Consumer Perceptions to Foreign Cultures on Wine Choice, Journal of Food Products Marketing, 12 (2), 15-26. [ABDC rank C]

O’Cass, A and Griffin, D. (2006) Antecedents and Consequences of Social Issue Advertising Believability, Journal of Nonprofit & Public Sector Marketing, 15 (1/2), 87-104. [ABDC rank B]

O’Cass, A. (2005) Political Campaign Advertising: Believe It or Not, Journal of Nonprofit and Public Sector Marketing, 14 (1), 205-246. [ABDC rank B]

Grace, D and O’Cass, A. (2005) An examination of the antecedents of repatronage intentions across different retail store formats, Journal of Retailing and Consumer Services, 12 (4), 227-243. [ABDC rank A]

Grace, D. and O’Cass, A. (2005) Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106-116. [ABDC rank B]

O’Cass, A and Pecotich, A. (2005) Political Opinion Leadership and Electoral Behavior, Journal of Nonprofit and Public Sector Marketing, 14 (1), 285-307. [ABDC rank B]

O’Cass, A and Pecotich, A. (2005) Exploring The Dynamics of Voter Behavior and Influence Processes in Electoral Markets:  A Consumer Behavior Perspective, Journal of Business Research 58 (4), 406-413. [ABDC rank A]

Grace, D. and O’Cass, A. (2005) Service Branding: Consumer verdicts on service brands. Journal of Retailing and Consumer Services. 12 (2), 125-139. [ABDC rank A]

Dunning, J, O’Cass, A and Pecotich, A. (2004) Retail Sales Explanations: Resolving Unsatisfactory Sales Encounters, European Journal of Marketing 11/12, 1541-1561.  [ABDC rank A*]

O’Cass, A and Grace, D. (2004) Service Brands and Communications Effects, Journal of Marketing Communications, 10 (December), 241-254. [ABDC rank B]

Griffin, D and O’Cass, A. (2004) Social Marketing:  Who Really Gets the Message?, Journal of Nonprofit & Public Sector Marketing, 12 (2), 129-147. [ABDC rank B]

O’Cass, A. (2004) Electoral Choice: The Effect of Voter Control and Involvement on Satisfaction and Voting Stability, Journal of Political Marketing, 3(1), 61-85. [ABDC rank C]

Dunning, J, Pecotich, A and O’Cass, A. (2004) What Happens When Things Go Wrong? Retail Sales Explanations and Their Effects. Psychology & Marketing, 21 (7) July, 553-572. [ABDC rank A]

Griffin, D and O’Cass, A. (2004) Exploring Anti-smoking and Anti- binge drinking Issues In the Context of Generally Accepted Consumer Theory, Journal of Nonprofit & Public Sector Marketing, 12 (2), 105-127. [ABDC rank B]

O’Cass, A and Grace, D. (2004) Exploring Consumer Experiences with a  Service Brand, Journal of Product and Brand Management, 13 (4), 257-268. [ABDC rank B]

O’Cass, A and McEwan, H. (2004) Exploring Consumer Status and Conspicuous Consumption, Journal of Consumer Behaviour,4 (1) 25-39. [ABDC rank B]

Grace, D and O’Cass, A. (2004) Examining service experiences and post-consumption evaluations, Journal of Services Marketing, 18 (6), 450-461. [ABDC rank A]

Julian, C. and O’Cass, A. (2004) The Impact of Firm and Environmental Characteristics on International Joint Venture ( IJV) Marketing Performance in Thailand, Thunderbird International Business Review, 46 (4) July-August, 359-380. [ABDC rank B]

Weerawardena, J and O’Cass, A. (2004) Exploring the Characteristics of Marketing-Driven Firms and Antecedents of Sustained Competitive Advantage, Industrial Marketing Management, 33 (5), 419-428. [ABDC rank A*]

O’Cass, A. (2004) Fashion Clothing Consumption: Antecedents and Consequences of Fashion Clothing Involvement, European Journal of Marketing, 38 (7), 869-882. [ABDC rank A*]

O’Cass, A and Grace, D. (2003) An Exploratory Perspective of Service Brand Associations. Journal of Services Marketing, 17 (4/5), 452-475. [ABDC rank A]

O’Cass, A and Fenech, T. (2003) WEB retailing: A study of Internet users adoption of the WEB as a retailing medium,  Journal of Retailing & Consumer Services, 10, 81-94. [ABDC rank A]

O’Cass, A and Nataraajan, R. (2003) At the Polls: Exploring Voter Psychology, Journal of Political Marketing, 2 (2), 67-82. [ABDC rank C]

Julian, C and O’Cass, A. (2003) Modelling the Effects of Firm-Specific and Environmental Characteristics on Export Marketing Performance. Journal of Global Marketing, 16 (3), 53-74. [ABDC rank C]

O’Cass, A and Julian, C. (2003) Drivers and Outcomes of Export Marketing Performance in a Developing Country Context.  Journal of Asia Pacific Marketing, 1 (2), 1-21. [ABDC rank C]

O’Cass, A. (2003) Knowing what we know by understanding what we don’t. European Journal of Marketing, 37 (2/4), 361-365. [ABDC rank A*]

O’Cass, A and Julian, C. (2003) Examining Firm and Environmental Influences on Export Marketing Mix Strategy and Export Performance of Australian Exporters, European Journal of Marketing, 37 (2/4), 366-384. [ABDC rank A*]

Grace, D and O’Cass, A. (2003) Childcare Services: A study of Choice, Switching and Search Behaviour. European Journal of Marketing, 37 (1/2, 107-132. [ABDC rank A*]

O’Cass, A. (2002) A Micro-Model of Voter Choice: Understanding the Dynamics of Australian Voter Characteristics in a Federal By-election, Psychology & Marketing, 19(12), 1025-1046. [ABDC rank A]

O’Cass, A. (2002) Political Advertising Believability and Information Source Value During Elections, Journal of Advertising, XXXI (1), 63-74. [ABDC rank A]

Julian, C and O’Cass, A. (2002) Examining the Internal-External Determinants of International Joint Venture (IJV) Marketing Performance in Thailand, Australasian Marketing Journal, 10 (2), 55-71. [ABDC rank B]

O’Cass, A and Lim, K. (2002) Understanding the Younger Singaporean Consumers’ Views of western and Eastern Brands. Asia Pacific Journal of Marketing and Logistics, 14 (4), 54-80. [ABDC rank C]

O’Cass, A and Clarke, P. (2002) Dear Santa do you have my Brand? A Study of the Brand Requests, Awareness and Request Styles at Christmas Time. Journal of Consumer Behaviour, 2(1), 37-53. [ABDC rank B]

O’Cass, A and Lim, K. (2002) Toward Understanding the Young Consumer’s Brand Associations and Ethnocentrism in the Lion’s Port. Psychology & Marketing, 19(9), 759-775. [ABDC rank A]

Julian, C and O’Cass, A. (2002)The Effect of Firm and Marketplace Characteristics on International Joint Venture  (IJV) Marketing Performance.  Asia Pacific Journal of Marketing and Logistics, 14 (1), 19-39. [ABDC rank B]

O’Cass, A and Frost, H. (2002) Status Brands: Examining the Effects of Non-Product Related Brand Associations on Status and Conspicuous Consumption, Journal of Product & Brand Management, 11(2), 67-88. [ABDC rank B]

O’Cass, A and Lim, K. (2002) The Influence of Brand Associations on Brand Preference and Purchase Intention: An Asian Perspective on Brand Associations. Journal of International Consumer Marketing, 14(2/3), 41-72. [ABDC rank C]

Grace, D and O’Cass, A. (2002) Brand Associations: Looking Through the Eye of the Beholder, Qualitative Market Research: An International Journal, 5 (2), 96-111. [ABDC rank B]

O’Cass, A. (2001) Consumer Self-monitoring, Materialism and Involvement in Fashion Clothing. Australasian Marketing Journal, 9 (1), 46-60. [ABDC rank B]

Lim, K and O’Cass, A. (2001) Consumer Brand Classifications: An assessment of Culture-of-Origin versus Country-of-Origin, Journal of Product and Brand Management, 10,2, 120-136. [ABDC rank B]

Grace, D and O’Cass, A. (2001) Exploring Childcare Services: Studying the Service Switching and Choice Issues. Services Marketing Quarterly, 23(2), 21-48. [ABDC rank A]

O’Cass, A. (2001) The Internal-external Marketing Orientation of a Political Party: Social Implications of Political Party Marketing Orientation, Journal of Public Affairs, May, 1(2), 136-152. [ABDC rank B]

Muller, T and O’Cass, A. (2001) Targeting the Young at Heart: Seeing senior Vacationers the Way They See Themselves. Journal of Vacation Marketing, 7 (4), 285-301. [ABDC rank A]

Fenech, T and O’Cass, A. (2001) Internet Users’ Adoption of Web Retailing.  User and Product Dimensions.  Journal of Product & Brand Management, 10(6), 361-381. [ABDC rank B]

Grace, D and O’Cass, A. (2001) Attributions of service switching: A study of consumers and providers perceptions of childcare service delivery, Journal of Services Marketing, 15 (4), 300-321. [ABDC rank A]

O’Cass, A. (2001) Political Marketing: An investigation of the Marketing Concept and Marketing Orientation Issues in Australia. European Journal of Marketing, 35 (9/10), 1003-1025. [ABDC rank A*]

O’Cass, A. (2000) An assessment of consumers product, purchase decision,advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21, 545-576. [ABDC rank A]

O’Cass, A. (2000) A psychometric evaluation of a revised version of the Lennox & Wolfe revised self-monitoring scale. Psychology & Marketing, 17(5), 397-419. [ABDC rank A]

O’Cass, A. (1996) Political Marketing and The Marketing Concept. European Journal of Marketing Vol 30 (10/11), 45-61.  [ABDC rank A*]

winner of Hans B Thorelli Award 1997 Outstanding Paper.

(This paper has also been included in Critical Perspectives on Business and Management, Michael Baker (ed), Routledge, 2001, chapter 25 named by Professor Baker as one of the 60 most significant contribution to marketing)

Journal Articles Currently Under Review & In Progress

Siahtiri, V., O’Cass, A., and Heirati, N. Is upstream – downstream service supply chain collaboration beneficial to professional service firms in building customer equity? Exploring the role of knowledge tacitness, Asia Pacific Journal of Management. [A in ABDC]

O’Cass, A, Siahtiri, V and Heirati, N.Unlocking the nature, inputs and output of service solution provision competence in professional service firms, Journal of Service Research (under 2^nd review) [A* in ABDC]

O’Cass, A, Heirati, N and Sok, P. Do exploratory and exploitative marketing capabilities really benefit from market knowledge development and external ties in new product success?. Industrial Marketing Management under 2^nd review [A* in ABDC]

O’Cass, A and Meshram, K. Extrapolating Customer Value Through Consumption Eexperiences in  Third-Places: Lessons From Sensior Centres. Journal of Services Marketing [ABDC rank A]

Heirati, N, O’Cass, A and Sok, P. Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance, journal of Business and Industrial Marketing.

In Progress Journal Articles

O’Cass, A and Ahmadi, H. Maximizing entrepreneurial proclivity’s role in NTVs first product commercialization success via TMT founders’ experience. Journal of Product Innovation management. [A* in ABDC]

O’Cass, A, Carlson, J and Ahrholdt, D. Maximizing consumer perceived value through value laden online channel experiences: Are all value components created equal? Tourism Management. [A* in ABDC]

Siahtiri, V and O’Cass, A. Examining the relationship between brand specific leadership and customer engagement to develop service solutions in professional service firms (Targeting Journal of Service Research). [A* in ABDC]

Heirati, N., Siahtiri, V and O’Cass, A, Improving service co-creation capability and customer - centric performance: Articulating the role of distal and proximal Search, (Targeting Journal of Service Research or Industrial Marketing Management). [A* in ABDC]

Siahtiri, V and O'Cass, A. Examining the relationship between branding capability and innovation in professional services firms (targeting Journal of Product Innovation Management). [A* in ABCD]

O’Cass, A and Ahmadi, H. Overcoming start-up liabilities in new technology venture for first product commercialisation through product focused capabilities and ICT assets, Industrial Marketing Management. [A* in ABDC]

Schiffman, L,  , O’Cass, A, Paladino, A and Carlson, J. (2014) Consumer Behaviour 6th edition, Prentice-Hall Australia.

Schiffman, L,  , O’Cass, A, Paladino, A, Ward, S and Bednall, D. (2011) Consumer Behaviour 5th edition, Prentice-Hall Australia.

O'Cass, A, G. Soutar, B. Merrilees. 2010. Evaluating alternative brand strategies for success in G. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony and N. Papadpooulos [eds] Contemporary Issues in Brand Research, Athens: AITNER (Athens Institute for Education and research) Ch 21 (pp. 283-291).

O’Cass, A and Carlson, J. (2009) Examining the Drivers of Individuals Trust in Online e-Services: The Role of Innovation and Off-line Branding, pp3-15. in Advances in Technology and Innovation in Marketing, (ed) Rajat Gera, McMillian Advanced Research Series, India.

Ngo, L and O’Cass, A. (2009) Managing Innovation Capability and Co-creative Interaction with Customers to Achieve Superior Firm Performance, pp455-463. in Advances in Technology and Innovation in Marketing, (ed) Rajat Gera, McMillian Advanced Research Series, India.

Schiffman, L,  Bednall, D, O’Cass, A, Paladino, A, Ward, S and Kanuk, L. (2008) Consumer Behaviour 4th edition, Prentice-Hall Australia.

O’Cass, A. (2005) Political Campaign Advertising: Believe It or Not, pages 205-246. Current Issues in Political Marketing (2005)  Edited by Walter W Wymer and Jennifer Lees-Marshment, Published by Best Business Books (simultaneously published with Journal of Nonprofit and Public Sector Marketing).

O’Cass, A and Pecotich, A. (2005) Political Opinion Leadership and Electoral Behavior, pages 285-307. Current Issues in Political Marketing (2005)  Edited by Walter W Wymer and Jennifer Lees-Marshment, Published by Best Business Books (simultaneously published with Journal of Nonprofit and Public Sector Marketing).

Schiffman, L,  Bednall, D, O’Cass, A, Paladino, A and Kanuk, L. (2005) Consumer Behaviour 3^rd edition, Prentice-Hall Australia.

Schiffman, L, Bednall, D, Cowley, E,  O’Cass, A and Kanuk, L. (2001) Consumer Behaviour 2^nd edition, Prentice-Hall Australia.

O’Cass, A (editor), Visionary Marketing for 21^st Century: Facing the Challenge, Proceedings of the Australia New Zealand Marketing Academy Conference, (2000). ISBN 0 86857 978 5, pp 1-1529.

O’Cass, A (editor), ANZMAC2000 Visionary Marketing for 21^st Century: Facing the Challenge, Book of Abstracts of the Australia New Zealand Marketing Academy Conference, (2000). ISBN 0 86857 933 9, pp 1-120.

• Keynote Address: 2nd International Conference on Technology and Innovation in Marketing (February 2009), Institute of Management Technology, Ghaziabad, India, Presentation Topic: Thoughts on Innovation & Marketing: Exploiting & Exploring Innovation Opportunities.
• Invited seminar Curtin University 2007. Thesis Writing Pt I & Pt II.
• Invited Workshop Curtin University 2007. Partial Least Squares Workshop Pt I and Pt 2
• Invited seminar Curtin University 2007. Customer Value Delivery: Creating Superior Value Offerings-A Quantitative Study of Medium and Large Firms Value Creation Processes.
• Invited seminar Hong Kong Polytechnic University 2007. Research Development in Fashion Clothing Marketing & Retailing: Understanding of The Fashion Clothing BRAND: The Fashion Clothing Brand as the Nexus between Firm and Consumer. Presented to Institute of Clothing & Textiles.
• Invited seminar Queensland University of Technology 2006: A Positivistic Approach: Using A Quantitative Research Design to Study Customer Value Creation and Delivery In Medium and Large Firms. Presented to the School of Advertising, marketing & PR.
• Invited seminar Australian Marketing Institute 2006: Strategic Versus Business Orientation and Operant Resources: Understanding and Delivering Customer Value in Your Brand.  Presented to Newcastle Business Owners and Managers.
• Invited seminar Griffith University 2006: Integrating and Presenting Results, Findings and Discussion in a Research Higher Degree Thesis. Presented to Services Industry Research Centre.
• Invited seminar Griffith University 2006: The Impact of Strategic and Business Orientations on Customer Value Delivery. Presented to the Department of Marketing.
• Invited seminar Australian National University 2005: Developing A Greater Understanding of The BRAND: A Multi Study Perspective. The Brand as the Nexus between Firm and Consumer: Presented to the Faculty of Commerce.
• Invited seminar Griffith University 2004. Topic Cutting Edge Consumer Behaviour. Department of Marketing.
• Invited Seminar San Francisco State University 2003. Topic Consumer shopping environments: Approach-avoidance using personality and values.
• Judge for the NSW Minister for Education and Training and Australian College of Educators 2003 Quality Teaching Awards.
• Opening Keynote Address ANZMAC 2003 Doctoral Colloquium. Literature Review and Thesis Structure.
• Invited seminar and workshop on multivariate statistics and Partial Least Squares analysis at Graduate Studies in Marketing Thammasat Business School August 31^st to September 1^st 2002.
• Invited seminar Southern Cross University. Topic Partial Least Squares (PLS): Soft Modelling Approaches PLS (PLSGraph) versus CBSEM (AMOS), July 2001.
• Invited Judge 1997 TAFE NSW Marketing Planning Awards.
• Invited Speaker Political Marketing Session of the Academy of Marketing   Conference Manchester, United Kingdom 1997.
• Invited speaker Political marketing conference Cambridge University 1996.

Siahtiri, V O’Cass, A and Heirati, N, 2014. Do the interactive effects of innovation in service experience, high levels of knowledge and engagement of customers lead to profitability in professional service firms? Global Innovation and Knowledge Academy Conference, Spain.

Heirati, N and O’Cass, A. 2014 Do exploratory and exploitative marketing capabilities really benefit from market knowledge development and external ties in new product success?, 2014 Global Marketing Conference, Singapore.

Heirati, N O’Cass, A and Schoefer, K. 2014 When do customer participation and supplier collaboration help B2B service, 2014 Global Marketing Conference, Singapore.

Ahrholdt, D, Carlson, J and O’Cass, A. Perceived Online Channel Value in Multi-Channel Services: Exploring its Multidimensionality and Nonlinear Effects on Intentions across Service Sectors and Country Markets. ANZMAC 2013.

Ahmadi, H and O’Cass, A. How technology oriented new ventures gain advantages in first product commercialization from complementarities between marketing - technology capabilities and IT assets. ANZAM 2013.

Ahmadi, H, O’Cass, A and Miles, M. 2013 Investigating product level resource-capability complementarity, supplier-customer integration, as provisions of first product advantages and first product performance, Global Innovation and Knowledge Academy Conference (Awarded best paper in conference)

Carlson, J, O’Cass, A and Ahrholdt, D. 2013. Modelling a formative measure of perceived value of the online channel in multi-channel service systems: A multi-sector, cross-country perspective, Academy of Marketing Conference, UK.

O’Cass, A and Heirati, N. 2013.New Product Success via Exploration and Exploitation Across Multiple Levels and Functional Areas, European Marketing Academy Conference.

Meshram, K and O’Cass, A. 2010. Examining the role of value offering in creating competitive advantages for street food vendors against restaurant owners in Mumbai, India, Australian and New Zealand Marketing Academy Conference, December, 2010, 1-9.

Carlson, J and O’Cass, A. 2010. Examining The Effects Of Perceived Web Innovativeness in e-retailing, Australian and New Zealand Marketing Academy Conference, December, 2010, 1-9. Best paper in Electronic Marketing Track, ANZMAC Conference                                                        

Sok, P and O’Cass, A. Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance, Australian and New Zealand Marketing Academy Conference, December, 2010, 1-9.

Ngo, L and O’Cass, A. Exploring Performance Differentials via Resource Possession and Firm Capabilities. Australian and New Zealand Academy of Management, December, 2009.

Ngo, L and O’Cass, A. Exploring marketing effectiveness via market orientation, resource possession and marketing capability, Australian and New Zealand Marketing Academy Conference, December, 2009.

O’Cass, A and Ngo, L. Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia, Australian and New Zealand Marketing Academy Conference, December, 2009.

O’Cass, A and Carlson, J. Examining the Effects of the Offline Corporate Brand and Online e-Service Delivery on Consumer Trust in e-Retailing, Australian and New Zealand Marketing Academy Conference, December, 2009.

Carlson, J and O’Cass, A. Creating Compelling e-Service Encounters: Examining e-Service Attributes and Flow, Australian and New Zealand Marketing Academy Conference, December, 2009.

Griffin, D and O’Cass, A. Individual Social Issue Experiences: An exploration of the Future orientation of individuals, perceived consequences and feeling,  Australian and New Zealand Marketing Academy Conference, December, 2008

O’Cass, A and Ngo, L. International Market Entry Mode Strategy: A Region-within-country Perspective, Australian and New Zealand Marketing Academy Conference, December, 2008

Ngo, L and O’Cass, A. Explaining Brand Performance Differentials between Firms via Innovation and Marketing, Australian and New Zealand Marketing Academy Conference, December, 2008

Carlson, J and O’Cass, A. Exploring the Relationships between e-Service Quality, Product Involvement and Flow on Behavioural Intentions of e-Services, Australian and New Zealand Marketing Academy Conference, December, 2008

O’Cass, A and Carlson, J. Examining the Relationships between Attributes of e-Service Delivery, Involvement, Trust and Behavioural Intentions in the Internet Environment, Australian and New Zealand Marketing Academy Conference, December, 2008

Viet Ngo, L and O’Cass, A. Building Brand Success via Marketing Orientation and Marketing-Based Capability: An Inside-out Approach, Australian and New Zealand Marketing Academy Conference, December, 2007.

Budiman, A and O’Cass, A. Studying the effects of materialism, religiosity, and status consumption on subjective well-being: An Indonesian perspective, Australian and New Zealand Marketing Academy Conference, December, 2007.

Griffin, D and O’Cass, A. Blood Donation: An Exploratory Study of Antecedents and Outcomes of Self-reported Behaviour, Australian and New Zealand Marketing Academy Conference, December, 2007.

Carlson, J and O’Cass, A. An investigation of B2C Internet commerce: e-service quality’s impact on satisfaction, attitudes and behaviours, Australian and New Zealand Marketing Academy Conference, December, 2007.

Ngo, L and O’Cass, A. 2007. Operant Resource-Based Capabilities as Antecedents to Firm Performance, Academy of Marketing Science, World Marketing Congress, Italy 2007.

Griffin, D and O’Cass, A. 2007. Personal Characteristics and Social Issue Exchange:

An Interpersonal Exchange Perspective, Academy of Marketing Science, World Marketing Congress, Italy 2007.

Voola, R and O’Cass, A. Branding Capability: An Exploration through Gandhian Philosophies, The Thought Leaders International Conference on Brand Management University House, Birmingham Business School, 2007.

Miller, K and O’Cass, A. Developing Positive Consumer Attitudes: Examining Attitudes toward Mobile Phone Brands. Advancing Theory, Maintaining Relevance, Australian and New Zealand Marketing Academy Conference, 2-4 December, 2006.

O’Cass, A and Miller, K. Building Brand Value: Consumer Assessment of Value. Advancing Theory, Maintaining Relevance, Australian and New Zealand Marketing Academy Conference, 2-4 December, 2006.

Viet Ngo, L and O’Cass, A. Firm Capabilities and Customer Value Creation. Advancing Theory, Maintaining Relevance, Australian and New Zealand Marketing Academy Conference, 2-4 December, 2006.

Bougoure, U and O’Cass, A.  A cross-cultural examination of Product Involvement, Purchase Decision Involvement and Information Search Related to Food. Advancing Theory, Maintaining Relevance, Australian and New Zealand Marketing Academy Conference, 2-4 December, 2006.

Ward, S, O'Cass, A, Pecotich, A and Julian, C. (2006) The Effects of Brand Name on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners, ISMD thessolloniki.

O'Cass, A and Ngo, L. (2005) Industry Forces, Strategic Typologies, Firm Characteristics and Brand Performance: The Balance between External and Internal, ANZMAC, Broadening the Boundaries, Sharon Purchase (ed), 83-89.

O’Cass, A, Ngo, L, Budiman, A and Brown, U. (2005) Studying the Effect of Market Orientation and Organizational Culture on a Brand’s Performance,  ANZMAC, Broadening the Boundaries, Sharon Purchase (ed), 72-79.

O’Cass, A and Ngo, L. (2005)  Behaviours versus Culture: Examining the Impact of Market Orientation and Organizational Culture on Brand Performance, Society for Marketing Advances (2005 San Antonio USA). Society for Marketing Advances (2005 San Antonio USA). Advances in marketing: Managerial, Pedagogical, Theoretical; William J Kehoe and Linda K Whitten (eds), 217-221.

O’Cass, A and Grace, D. (2005) The effect of retail service provision, value, satisfaction and store-image congruence on repatronage intentions, Society for Marketing Advances (2005 San Antonio USA). Advances in marketing: Managerial, Pedagogical, Theoretical; William J Kehoe and Linda K Whitten (eds), 236-240.

Brown, U and O’Cass, A. (2005) A Cross Cultural Examination of Consumer Behaviour & GM Food Products: Results From Australia And South Korean Female Consumers, ANZMAC, Broadening the Boundaries, Sharon Purchase (ed), 10-17.

Griffin, D and O’Cass, A. (2005) Pro-social Behaviour: An Exploratory Study of Individuals Who Undertake Positive Social Behaviours, ANZMAC, ANZMAC, Broadening the Boundaries, Sharon Purchase (ed), 99-106

Brown, U and O’Cass, A. (2005) Willingness To Buy GM Food Products: The Role of Uncertainty Orientation, Consumer Risk Perceptions And Information Search In Consumers From Australia, ANZMAC, Broadening the Boundaries, Sharon Purchase (ed), 30-36.

O’Cass, A. (2004) Applying Consumer Behaviour Theory To Understand Voter Markets. Proceedings of ANZMAC 2004, Marketing Accountabilities and Responsibilities, 1-9.

O’Cass, A and Griffin, D. (2004) Consumers’ Future Considerations: An Assessment of Risk and Involvement In Social Issues. Proceedings of ANZMAC 2004, Marketing Accountabilities and Responsibilities, 1-8.

Brown, U and O’Cass, A. (2004) The Effect Of Consumer Risk Perceptions and Information Search On Willingness To Buy GM Food Products: A Cross Cultural Analysis. Proceedings of ANZMAC 2004, Marketing Accountabilities and Responsibilities, 1-7.

O’Cass, A. (2004) Materialism and Fashion Clothing Involvement: Exploring the Psychology of Consuming Clothes, Academy of Marketing Science, Vancouver 2004.

O'Cass, A, Viet Ngo, L and Terwatanavong, C .(2004) Market Orientation Versus Organizational Culture: The Impact of Behaviours and Culture on Brand Performance. Proceedings of ANZMAC 2004, Marketing Accountabilities and Responsibilities, 1-8.

O’Cass, A, Weerawardena, J and Julian, C. (2004) Industry Structure in Marketing Strategy and Brand Performance. Proceedings of ANZMAC 2004, Marketing Accountabilities and Responsibilities, 1-9.

O’Cass, A and Grace, D. (2004) The effect of service provision, perceived value for money, satisfaction and self-image congruence on purchase intentions of retail consumers, Academy of Marketing Science, Vancouver 2004.  Winner Academy of Marketing Science, Stanley Hollander best Retail Paper Award.

Poole, M and O'Cass, A. (2003) Personal Values: A Comparative Study Between Mall and Online Shoppers, Australia New Zealand Marketing Academy Conference 2003, 339-346.

Quazi, A, O'Cass, A, Rugimbana, R and Brown, U. (2003) Genetically Modified Food and Consumer Rights: A Cross-Cultural Marketing Perspective, Australia New Zealand Marketing Academy Conference 2003, 1443-1449.

Kamineni, R and O'Cass, A. (2003) Are Consumer Perceptions of a Brand Effected by Materialism, Gender and Nationality? Australia New Zealand Marketing Academy Conference 2003, 371-378.

Griffin, D and O'Cass, A. (2003) Antecedents and Consequences of Social Issues Advertising Believability, Australia New Zealand Marketing Academy Conference 2003, 1905-1912.

Grace, D and O'Cass, A. (2003) An Examination of service Brand Communication. Australia New Zealand Marketing Academy Conference 2003, 2127-2135.

O’Cass, A. (2003) Electoral Risk: Exploring Voter Psychology at Election Time, 6^th Annual Political Marketing Conference, Academy of Marketing UK.

O’Cass, A. (2003) The Effect of Perceived Control and Voting Risks in Elections, 6^th Annual Political Marketing Conference, Academy of Marketing UK..

O’Cass, A and Frost, H. (2003) Status Consciousness, Fashion Consumption & Brand Identity, Retailing 2003: Strategic Planning in Uncertain Times, Academy of Marketing Science and the American Collegiate Retailing Association, 203-208.

O’Cass, A and Grace, D. (2003) Examining The Impact Of Retail Experiences On Feelings, Satisafction and Brand Attitude, Retailing 2003: Strategic Planning in Uncertain Times, Academy of Marketing Science and the American Collegiate Retailing Association, 230-235.

Poole, M and O’Cass, A. (2003) Consumer Personality Differences Between Mall and Online Shopping Environments, Academy of Marketing Science 2003 World Marketing Congress, Perth, 4-8

Grace, D and O’Cass, A. (2003) Exploring the importance of pre-consumption and consumption brand dimensions of service brands, Academy of Marketing Science 2003 World Marketing Congress, Perth, 328-332.

Clarke, P and O’Cass, A. (2003) An Exploratory Study of Christmas Gift Giving Involvement, Academy of Marketing Science 2003 World Marketing Congress, Perth, 497-501.

Browne, U and O’Cass, A. (2003) The Effect Of Animosity and Consumer Ethnocentrism On Willingness To Buy Foreign Wine By Australian Consumers, Academy of Marketing Science 2003 World Marketing Congress, Perth, 260-264.

Julian, C, O'Cass, A and Weerawardena, J. (2003) THE EFFECT OF INDUSTRY STRUCTURE, LEARNING AND INNOVATION ON BRAND PERFORMANCE, Australia New Zealand Marketing Academy Conference 2003, 2365-2372. 

O’Cass, A and Julian, C. (2003) Export Marketing: Perspectives from the Land Down Under, Academy of Marketing Science 2003 World Marketing Congress, Perth, 673-678.

Julian, C and O’Cass, A. (2003) The Marketing Strategy-Performance Relationship Of Australian Export Market Ventures, Academy of Marketing Science 2003 World Marketing Congress, Perth, 658-662.

O’Cass, A, Grace, D and Nataraajan, R. (2002) Voter Choice: A Study of Voter Satisfaction. 2002. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 1371- 1378.

O’Cass, A and Frost, H. (2002) Status Consciousness and Fashion Consumption. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 3371-3378.

Poole, M and O’Cass, A. (2002) The Construct of Control: Assessment of Shopping Environments. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 1771-1778.

O’Cass, A and Frost, H.  (2002) Status Brands and Brand Associations. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 1381-1388.

O’Cass, A. (2001) Exploring the consumer-Internet Relationships: A consumer behaviour perspective, Australian New Zealand Marketing Academy Conference Proceedings, (eds) Sylvie Chetty and Brett Collins, 1-11.

Grace, D and O’Cass, A. (2002) An examination of brand value, satisfaction, attitudes and intentions in the context of service brands. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 431-438.

Griffin, D and O’Cass, A. (2002) Antecedents of Attitudes Toward Social Issues and Intention to Comply. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 441-449.

O’Cass, A and Julian, C. (2002) A Study of Voter Psychology. Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 1361-1367.

Julian, C and O’Cass, A. (2002) The Export Marketing Performance of Australian Export Market Ventures, Australian New Zealand Marketing Academy Conference Proceedings, Melbourne 2002, (eds) Robin Shaw, Steward Adam and Heath McDonald, 531-537.

Julian, C and O’Cass, A. (2002) Studying the Determinants of International Joint Venture (IJV) Marketing Performance in Thailand. Macromarketing in the Asia Pacific Century, Jack Cadeaux and Anthony Pecotich (eds), Proceedings of the Macromarketing  Conference, Sydney, 47-60.

Julian, C and O’Cass, A. (2002) Drivers and Outcomes of Export Marketing Performance in a Developing Country. Macromarketing in the Asia Pacific Century, Jack Cadeaux and Anthony Pecotich (eds), Proceedings of the Macromarketing  Conference, Sydney, 33-46.

O’Cass, A and Julian, C. (2001) Fashion Clothing Consumption: Studying the effects of materialistic values, self-image/ product-image congruency relationships, gender and age on fashion clothing involvement, Australian New Zealand Marketing Academy Conference Proceedings, (eds) Sylvie Chetty and Brett Collins, 1-8.

Poole, M and O’Cass, A. (2001) An Exploratory Study Towards the Development of the Shopping Environment Matrix Australian New Zealand Marketing Academy Conference Proceedings, (eds) Sylvie Chetty and Brett Collins, 1-7.

Poole, M and O’Cass, A. (2001) The Optimal Shopping Experience: Exploring Flow Within The Retail Shopping Environment – A Comparative Study of the Traditional Mall and the Online Environments Australian New Zealand Marketing Academy Conference Proceedings, (eds) Sylvie Chetty and Brett Collins, 1-8.

Grace, D and O’Cass, A. (2001) Service Brands: Brand Associations and Issues, Australian New Zealand Marketing Academy Conference Proceedings, (eds) Sylvie Chetty and Brett Collins, 1-8.

O’Cass, A. (2001) An exploratory study of the influence of personal values on purchase decision and advertising involvement. Proceedings of the Association for Consumer Research. Asia Pacific Advances in Consumer Research, IV, 67-72.

O’Cass, A. (2001) An exploratory assessment of fashion clothing involvement’s influence on the development of perceptions of product knowledge, expertise and confidence. Proceedings of the Association for Consumer Research. Asia Pacific Advances in Consumer Research, IV, 288-295.

O’Cass, A. (2001) Exploring the relationship between self-monitoring, materialism and product involvement in fashion clothing. Proceedings of the Association for Consumer Research. Asia Pacific Advances in Consumer Research, IV, 183-189.

Julian, C and O’Cass, A. (2001) International Joint Venture (IJV) Marketing Performance in Thailand, Australian New Zealand Marketing Academy Conference Proceedings, (eds) Sylvie Chetty and Brett Collins, 1-7.

O’Cass, A, Lim, K and Julian, C. (2000) Brand Classifications. Proceedings of the Australia New Zealand Marketing Academy, 871-878.

Grace, D and O’Cass, A. (2000) A study of Service Switching Attributions by Child Care Consumers. Proceedings of the Australia New Zealand Marketing Academy, 422-427. Highly Commended Paper Award ANZMAC2000

Kamineni, R and O’Cass, A. (2000) The Effect Of Materialism, Gender and Nationality on Consumer Perception of a High Priced Brand. Proceedings of the Australia New Zealand Marketing Academy, 614-618.

Julian, C and O’Cass, A. (2000) The Critical Elements for Successful International Joint Venture (IJV) Marketing Performance in Thailand. Proceedings of the Australia New Zealand Marketing Academy,605-608. Highly Commended Paper Award ANZMAC2000

Grace, D and O’Cass, A. (2000) Consumers’ and Providers’ Perceptions of Child Care Service Delivery. Proceedings of the Australia New Zealand Marketing Academy, 416-421.  (Awarded Highly Commended Paper for ANZMAC2000)

O’Cass, A and Muller, T. (1999) A study of Australian materialistic values, product involvement and self-image/product-image congruency relationships for fashion clothing. The Ninth Biennial World Marketing Congress, Academy of Marketing Science, 402-404

O'Cass, A. (1999) An exploratory examination of personal values influence on fashion clothing. Proceedings of the Australia New Zealand marketing Academy, 1-7.

O'Cass, A. (1999) I know a lot about fashion clothing: Exploring purchase decision involvement's influence on product knowledge and confidence. Proceedings of the Australia New Zealand marketing Academy, 1-8.

Clarke, P and O'Cass, A. (1999) An exploratory study of gender effects in written communications at Christmas: How do children ask Santa for gifts? Proceedings of the Australia New Zealand marketing Academy, 1-8.

O'Cass, A. (1998) Characteristics of the Consumer Involvement Literature: A Content Analysis. Proceedings of the Australia New Zealand Marketing Academy, 1720-1737.

O'Cass, A. (1998) Mechanisms for Connecting Political Parties and Society: Political Marketing. Proceedings of the Australia New Zealand Marketing Academy, 1702-1719.

O’Cass, A. (1997) Consumer Involvement: Clarity or Confusion After 35 Years. Proceedings of the Association for Consumer Research: Advances in Consumer Research, 100-104.

O’Cass, A. (1997) A Study of a Political Party’s Internal versus External Orientation. Proceedings of the Academy of Marketing/Amercian Marketing Association, 193-210.

O’Cass, A. (1997) Political Marketing in Times of Discontinuous Change. Proceedings of the Academy of Marketing, volume 1, 661-668

O’Cass, A and Cunnington,B. (1996) A Review of Cross-Cultural Research on Involvement.  Competitive Advantage Through Global Networks. Proceedings of the Academy of International Business South-East Asia Regional Conference, 267-276.

O’Cass, A. (1996) Investigating the Marketing Orientation of a Political Party: A Case Study. Proceedings of the 1996 Australian Marketing Educators’ Conference: Southern Marketing Theory and Applications Vol II, 5-23.

O’Cass, A. (1996) Political Marketing: Marketing, Politics and Ethical Issues. Proceedings of the 1996 Australian Marketing Educators’ Conference: Southern Marketing Theory and Applications Vol II, 24-31.

O’Cass,A .(1995) Political Marketing: Marketing within a political party in Queensland. Proceedings of the International Marketing Educators and Researchers Conference 1995 Gold Coast, 71-104.

Refereed Conference Papers Not Published

Julian, C and O'Cass, A. Export Marketing: Perspectives from the Land Down

Under." Conference: Academy of International Business Meeting - Geographies and

International Business, San Juan, Puerto Rico, June 28 to July 1 2002.

Grace, D and O’Cass, A. 2003 The Effects of Controlled and Uncontrolled Communications on Feelings and Attitudes Towards Service Brands, Society for Marketing Advances: Retail Strategy & Consumer Decision Research Symposium, New Orleans.

Poole, M and O’Cass, A. 2003 Consumer Shopping Environments: An Approach-Avoidance Perspective Using Personality and Personal Values, Society for Marketing Advances: Retail Strategy & Consumer Decision Research Symposium, New Orleans.

Published Work-in Progress Conference Papers

O’Cass, A and Clarke, P. (1999) Dear Santa: Children and parents write to Santa Claus. A study of the brand awareness and request styles of children and adults in Australia. The Ninth Biennial World Marketing Congress, Academy of Marketing Science 1999, Malta.

O’Cass,A. (1997) Strategic Market Planning and Time the Hidden Dimension of

Political Marketing. Proceedings of the Academy of Marketing. p1617-1618.

O’Cass,A. (1997) Commercial Marketing Applied to Politics: What are the Ethical Implications. Proceedings of the Academy of Marketing. p1619.

• Keo Mony Sok: PHD 2016. (passed with minor corrections). Unlocking the roles of product innovation and branding in driving customer value creation and firm value appropriation.
• Thomas Lee: PHD 2015. (passed with no corrections). Unpacking the specifics of brand management: Examining the interplay between controlling and market-linking mechanisms.
• Yasamin Rhamani: PHD 2015. (passed with moderate corrections). Examining service firms’ strategies: Identifying the relationships between service innovation process, organisation resources and capabilities in achieving new service performance.
• Hormoz Ahmadi: PHD 2014. (passed with minor corrections). Exploring Optimal Exploitation Mechanisms that Enhance First Product Commercialisation in New Technology Ventures in India.
• Wannee Trongpanich: PHD 2013. (passed with minor corrections). Articulating the role of marketing and product innovation capability in export venture performance using ambidexterity and complementarity theory.
• Nima Heirati: PHD 2012. (passed with minor corrections). Achieving Ambidexterity Across Multiple Organisational Levels and Functional Areas.
• Sok Phyra: PHD 2012. (passed with minor corrections). Enhancing Firm’s Customer-Based and Financial Performance via Capability Integration: The Moderating Role of Networking Capability.
• Arief Budiman: PHD 2008. (Passed without changes) Topic: Brand Status Drivers: A Consumer Behaviour Exploration of Indonesian Generation Y’s Perceptions of Status Brands.
• Deborah Griffin. PhD 2007. (Passed with Invited Corrections) Topic: Social Issue Exchange: An Exploration of Determinants and Outcomes.
• Karen Miller. PhD:2007. (Passed with required Corrections) Topic: Branding; Brand Assessments: A Consumer Insight.
• Eric Choy. DBA 2007. (Passed without changes) Topic: Examining The Effect of Consumerism on Chinese Generation Y: Fashion Clothing Brand Perceptions and Consumption.
• Harold Ng. DBA 2007. (Passed with minor corrections) Topic: An Analysis of the Entry Modes of Hong Kong Firms into China
• Liem Viet Ngo. PhD: 2006. (Passed without changes) Topic: Exploring the Mechanisms of Value Creation: The Role of Strategic Orientation, Business Orientations and Operant Resource-based Capabilities in Creating a Superior Value Offering.
• Jamie Carlson. PhD: 2006. (Passed with invited corrections) Topic: An investigation into consumer evaluations of e-service quality and its influence on consumer behaviour in the B2C Internet environment.
• Ursula Brown. PHD 2004. (Passed with minor revisions). Topic: Consumer Perception of Genetically Modified Foods.
• Margo Poole. PHD 2004. (Passed without changes) Topic: Exploring Flow Within The Retail Shopping Environment – A Comparative Study of the Traditional Mall and the Online Environments.
• Debbie Grace. PHD 2002. (Passed with minor corrections). Topic: An Exploration of Service Brand Dimensions. The Service Brand Verdict (SBV) Model: An empirical analysis and conceptualisation of the consumer/service brand interface.
• Tino Fenech. PhD 2001. (Passed with minor corrections). Topic: Modelling the Web Retailing Attitudes, Personality and Consumer Characteristics of Internet Users.
• Deborah Griffin. 2001. Bachelor of Business Honours: 1st Class Honours. Topic: Consumer characteristics and their impact on social marketing campaigns.
• Hmily Frost. 2000. Bachelor of Business Honours: 1st Class Honours. Topic: An exploratory study into Status Consumption and Its Determinants: Consumer Traits and Brand Associations.
• Debbie Grace.1999. Bachelor of Business Honours: 1st Class Honours. Topic: Services marketing issues for day care centres. A study of switching behaviour.
• Kenny Lim. 1999. Bachelor of Business Honours: 1st Class Honours. Topic: Software of the Brand: perspectives on the dynamics of culture-of-brand-origin through consumer brand associations.
• Peter Clarke. 1998. Bachelor of Commerce Honours: 1st class honours. Topic: Christmas Brand Request and Communication Behaviour: An analysis of request behaviour by children and adults in Australia at Christmas.

Postgraduate Research Supervision (In Progress)

• Mohammad Shukri: Consumer brand identification and brand extension behaviour.
• Ammar Dhicher: Identifying mechanisms for value creation in service: A study of service firms in Iraq.
• Hailu Getnet: A closer look at what base of the pyramid consumer wants: Supporting new product commercialisation at the base of the pyramid markets through collaboration.
• Mahdi Vessal: The role of Supply Chain Integration in improving Business Sustainability: A Study of Oil and Gas Industry in Iran.
• Maria Ambartsumova. Understanding the market for organic fruit and vegetables.
• Michelle Mendoza-Enano. Perceived value-based innovation model for fresh cut fruits.
• Nazia Nabi: Customer Engagement Behaviours: The role of control systems, work stress and customer complaint handling
• Supawat Meeprom: Branding Cultural Festivals: Engaging customer in an authentic brand experience.
• Sabria Matin: Intergenerational influences on brand experience of cultural events
• Mohammad Abid: Identity construction through fashion clothing in Islamic countries.
• 4 new students to commence in October and January 2017.